September 09, 2004

Bruce and Gretchen Willison's gift will support teaching and learning.As Bruce Willison’s tenure as dean winds down, he wanted to leave a lasting legacy and ensure UCLA Anderson’s status as one of the premiere business schools in the nation. To do this, he and his wife, Gretchen, established the Bruce G. Willison Student and Faculty Endowment with a gift of $250,000.

“Strong faculty are the key to attracting the best applicant pool of students. Faculty research and practical expertise elevate the school’s reputation, thereby ensuring the most qualified pool of candidates,” Willison says. “However, without fellowship dollars to support renowned faculty and top students, we will lose both to our competitor business schools.”

In response to Willison’s pacesetting gift, the Campaign Anderson Committee is initiating a $1 million campaign to support the Bruce G. Willison Student and Faculty Endowment. The endowment will provide fellowship funds for faculty research, student recruitment and tuition assistance.

Willison’s leadership has been a source of great value to UCLA Anderson. His background as a business executive helped the school operate within declining budgets; and this cost discipline created funds to pay back debt as well as position the enterprise for growth. In addition, his efforts with employers, alumni, and students have contributed measurably toward improving the school’s national and international rankings.

The Bruce G. Willison Student and Faculty Endowment is a perfect way to cap off these accomplishments and honor Dean Willison’s legacy. With significant gifts from the Board of Visitors and others, the campaign has raised over $700,000 towards its million dollar goal.  If you wish to contribute to this special fellowship, please visit or contact Tim Kawahara at 310-206-6798.

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