April 10, 2003

LOS ANGELES — Celebrating its 15th anniversary, the Harold Price Center for Entrepreneurial Studies at UCLA's Anderson School today formally announced the second $1 million Price Challenge funding campaign. Initiated with a $1 million dollar challenge grant from the New York-based Price Institute for Entrepreneurial Studies, the campaign seeks to raise $1 million in matching funds over the next three years to support Price Center programs.

James B. Freedman, founder and managing director of the Los Angeles-based investment banking firm, Barrington Associates, will chair the campaign, which has an ambitious first year goal of $400,000. "We are so pleased to be able to start our campaign with the Price Institute's generous gift," said Freedman, "we are well on our way to meeting our first year goal."

Mr. Freedman, an Anderson alumnus and long time member of the Price Center's Board of Advisors, will be assisted on the campaign committee by Richard A. Spitz, Esq., leader of the Technology North America practice of Korn Ferry International; Christopher D. "Kit" Jennings ('80), of Roth Capital Partners, and Alfred E. Osborne, Jr., associate professor of global economics and management and director of the Price Center. The Price Center Board is chaired by Brian J. Farrell ('78), president and CEO of video game maker THQ, Inc.

The Center's namesake, Harold Price, was a successful entrepreneur who founded the Price Institute for Entrepreneurial Studies in 1979, to encourage the recognition, development and growth of entrepreneurship in America. Mr. Price, now in his 90s and retired, cherished meeting with Anderson MBA students. He wanted them to experience the realities of business and business people. Mr. Price believed that this type of experiential education could only occur outside of the classroom and was a valuable companion to students' academic education.

"Harold used to call it 'colliding with reality,'" remembered Prof. Osborne, who has led the Price Center since it's creation in 1987. "We have remained true to his vision. Our experiential programs are renowned the world over. Many of the activities conducted with the Entrepreneur Association have been a powerful differentiating factor for the Anderson MBA."

"It's been incredible to see the growth of the Price Center," said Mr. Farrell. "I get the same kick out of working with the students that Mr. Price did, and I'm honored to help continue his legacy."

"Interacting with Anderson students and Professor Osborne always energized my grandfather," notes Dr. Lisa Vitti, Chairperson of the Price Institute for Entrepreneurial Studies and granddaughter of Mr. Price. "We are pleased to be able to renew the Price Challenge at UCLA and look forward to continued excellence in service to students and entrepreneurs for many more years to come."

The new funds will be used to further the goals and programmatic objectives of the Price Center including:

  • Curriculum development and entrepreneurial teaching initiatives
  • Student activities hosted by the Entrepreneur Association
  • Merit-based and experiential MBA student fellowships
  • Management development programs for entrepreneurs and early childhood educators
  • Research programs and conferences conducted by various members of The Anderson School
  • Academic community, including faculty and doctoral students
  • Administrative support for Price Center programs

The Price Center will celebrate its 15th anniversary with a series of events, seminars and gatherings that will bring students, alumni, and those who have been active in their experiential education to campus.

"We want to honor Mr. Price and the many students who have benefited from his commitment to their education of these many years," said Dr. Osborne. "Fifteen years down, fifteen more to come."

The legacy lives on.

About the Harold Price Center for Entrepreneurial Studies

The Harold Price Center for Entrepreneurial Studies is consistently ranked among the best in the world for entrepreneurial education and has been rated #1 over the past two years by the Financial Times. The Price Center oversees all teaching, research, extracurricular and community activities related to entrepreneurship at The Anderson School. The Price Center strives to provide academic and extracurricular experiences that advance both the theory and practice of entrepreneurship.

About The Anderson School at UCLA

The Anderson School at UCLA is perennially ranked among the top-tier business schools in the world. Award-winning faculty renowned for their research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment. Established in 1935, The Anderson School provides management education to more than 1,400 students enrolled in full-time, part-time and executive MBA programs and doctoral programs.

The Anderson School's faculty includes outstanding educators and researchers who share their scholarship and expertise in such fundamental areas as finance, marketing, accounting, business economics, decision sciences, operations and technology management, human resources and organizational behavior, information systems, strategy and policy.

Recognizing that the school offers unparalleled expertise in management education, the world's business community turns to The Anderson School at UCLA as a center of influence for the ideas, innovations, strategies and talent that will shape the future.

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