January 16, 2003

LOS ANGELES — The Anderson School at UCLA is the recipient of a $50,000 grant from AT&T to conduct research on the use of information technologies for business continuity in the retail sector.

AT&T recently commissioned a survey conducted by Digital Research Inc. that revealed about one in four companies in the United States do not have business continuity-disaster plans in place, showing the need for companies to focus more attention on issues relating to disaster recovery. Therefore, the AT&T Foundation developed a grant for select universities to fund a series of studies to identify best practices in business continuity plans in specific industries.

The AT&T Foundation identified five universities, including UCLA, to conduct a review of best practices in the financial, pharmaceutical, manufacturing, retail and travel & leisure industries. A grant of $50,000 went to each university to conduct the research. The research grants will help researchers explore areas such as strategic planning, security policies, risk assessment and back-up plans, and procedures, assisting companies in developing the essential tools needed to recover from a disaster.

The UCLA project will be conducted within the Center for Management in the Information Economy (CMIE) at The Anderson School. The principal investigator is Dr. Uday Karmarkar, Times Mirror Professor of Management Strategy and Policy, who co-directs the Center with Bob Foster, adjunct associate professor, decisions, operations and technology management.

"In the course of the project the Anderson team will conduct case studies and surveys to document best practices, as well as to identify emerging issues and to project the impact and utilization of information and communication technologies," said Karmarkar. This study dovetails with CMIE's Business and Information Technology (BIT) program, which is being conducted in collaboration with the Center for Communication Policy and Entertainment/Media at The Anderson School.

This research project will provide the business community with the tools to address disaster recovery, and help firms gain the proper knowledge to maintain continuity of business operations.

About AT&T Foundation
The AT&T Foundation invests globally in projects that address a range of public concerns. Emphasis is placed on programmes that serve the needs of people in communities served by AT&T, initiatives that use technology in innovative ways, and programmes in which AT&T employees are actively involved as contributors and/or volunteers. Support is focused on Education, Civic and Community Service, and Arts and Culture Programmes.

About The Anderson School at UCLA
The Anderson School at UCLA is perennially ranked among the top-tier business schools in the world. Award winning faculty renowned for their research and teaching, highly selective students, successful alumni and world-class facilities combine to provide an extraordinary learning opportunity. Established in 1935, The Anderson School provides management education to more than 1,300 students enrolled in full-time, part-time and executive MBA programs and academic master's and Ph.D. programs.

The Anderson School's faculty includes outstanding educators and researchers who share their scholarship and expertise in such fundamental areas as finance, marketing, accounting, business economics, decisions, operations and technology management, human resources and organizational behavior, information systems, strategy and policy.

Offering unparalleled expertise in management education, the world's business community turns to The Anderson School at UCLA as a center of influence for the ideas, innovations, strategies, and talent that will shape the future.

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