October 04, 2002

Los Angeles — UCLA Anderson has partnered with Impact Education and American Express to present the upcoming West Coast Business Leadership Conference. The first event of its kind in Los Angeles, this conference will be held on Friday, October 18, 2002, at Staples Center in downtown Los Angeles.

Organized by Impact Education LLC, the 2002 West Coast Business Leadership Conference is a one-day executive professional development conference that has attracted the world's top names in business. The purpose of the event is to offer the expected audience of 13,000 business leaders, executives and professionals from around the country an opportunity to hear from leading experts about the latest information and developments in the areas of sales, marketing, management, entrepreneurship, manufacturing, finance, operations, human resources, leadership, strategy, technology, vision development, the economy and world issues.

Dr. Edward Leamer, director of UCLA Anderson Forecast and holder of the Chauncey J. Medberry Chair in Management at UCLA Anderson will deliver an economic overview to the conference attendees. Founded 50 years ago, UCLA Anderson Forecast is one of the most widely-followed and oft-cited economic forecasts for the nation and the state of California, and has regularly been recognized as among the most accurate.

Dr. Leamer, who also holds academic appointments in the departments of economics and statistics at UCLA, is a fellow of the Econometric Society, a research associate of the National Bureau of Economic Research and a visiting scholar at both the International Monetary Fund and the Board of Governors of the Federal Reserve System. He has published four books and more than 100 articles. His research papers in econometrics have been collected in Sturdy Econometrics, published in the Edward Elgar Series of Economists of the 20th Century.

"As a leading institution for management education, our Board of Visitors saw an opportunity for us to partner with the West Coast Business Leadership Conference and demonstrate our commitment to developing and delivering high caliber educational programs," said Bruce G. Willison, dean of UCLA Anderson. "We truly see this platform as an opportunity for UCLA Anderson to foster professional development within the Southern California region and beyond."

The list of confirmed speakers includes a plethora of well-known names from business, financial and government circles. Lou Dobbs, anchor and managing editor of CNN's "Lou Dobbs Moneyline," and a final judge of the Loeb Awards, which are presented annually by UCLA Anderson, will be a featured speaker at the event.

Other of the day's confirmed speakers are as follows:
Sir Richard Branson, founder, chairman and CEO of Virgin and Voyager Groups of Companies
James A. Baker III, former U.S. Secretary of State
Earvin "Magic" Johnson, CEO of Magic Johnson Enterprises and former Los Angeles Lakers star
Marcus Buckingham, author and global practice leader for The Gallup Organization
Tom Peters, author of In Search of Excellence
Martha Rogers, author, management consultant and partner, Peppers and Rogers Group
Ehud Barak, former Israeli Prime Minister
Ken Blanchard, management consultant and author of The
One Minute Manager
Harry Dent, consultant, author and publisher of the H.S. Dent Forecast Newsletter

Together, these impressive speakers will provide attendees with tools, tips and techniques that will enable them to create a clearer vision for their organizations, develop solid marketing plans to increase revenue, boost sales by improving customer satisfaction, learn how to motivate employees, identify and seek out new business opportunities, better understand the effect of the economy and world issues on business and acquire a better understanding of leadership and management.

"We're pleased to have an institution of UCLA Anderson's stature and caliber play a key role in bringing this conference to Southern California," said Lawrence Field, managing partner, Impact Education. "The school has demonstrated a solid commitment to educating and developing business leaders."

Tickets, Registration

For the General Public
To purchase tickets to attend the 2002 West Coast Business Leadership Conference (www.wcblc.com), contact Ticketmaster by calling (213) 365-6300 or, for group sales, (866) 524-7687. Tickets can also be purchased online at www.ticketmaster.com. Ticket prices start at $175 each and include registration, lunch, snacks and mid-day seminars.

For UCLA Anderson Community
UCLA Anderson students, faculty and staff can purchase tickets at a special price of $50. This ticket price includes breakfast, lunch and snacks, along with an exclusive UCLA reception hosted by the school. The reception will be held at Staples Center’s City View Terrace at the conclusion of the conference. To access UCLA Anderson registration form, please click here.

You will need to sign in using your UCLA Anderson user ID and password. You will be able to purchase one ticket only. Tickets will be sold on a first-come, first-serve basis and will be available through Wednesday, October 16.

For the Media
Members of the media should contact Gary Kishner of The Pollack PR Marketing Group by calling (310) 556-4443 or via email at gkishner@ppmgcorp.com to establish credentials for the event. No media will be admitted without prior confirmation of credentials.

About Impact Education
Impact Education LLC, based in Tulsa, OK, produces executive educational events and products primarily aimed at senior and middle management of middle market companies. For more information about Impact Education, visit www.impact.tv.

About UCLA Anderson
UCLA Anderson is perennially ranked among the top-tier business schools in the world. Award winning faculty renowned for their research and teaching, highly selective students, successful alumni and world-class facilities combine to provide an extraordinary learning opportunity. Established in 1935, UCLA Anderson provides management education to more than 1,300 students enrolled in full-time, part-time and executive MBA programs and academic master's and Ph.D. programs.

Media Relations