November 16, 2001

Los Angeles — UCLA Anderson was named one of the 20 "tech-savviest" business schools by Business 2.0 in its forthcoming December issue. The magazine spotlighted UCLA Anderson's Center for Management in the Information Economy; faculty members Martin Greenberger, Uday Karmarkar, Bill Cockrum, and Bob Foster; as well as Executive Education's "Managing the Information Resource" program.

The magazine combed through the best business schools to find the 20 that have the focus, courses, and faculty to ensure that students are masters of the tech equation in their discipline. It also cites tech-savvy executive education opportunities for MBA graduates who are ready for a retrofit.

Following is the Business 2.0 report on UCLA Anderson's tech strengths:

The New Spin: Traditionally strong in marketing and finance, UCLA Anderson opened its Center for Management in the Information Economy (CMIE) last year and charged it with overseeing the school's e-business and e-commerce efforts.

Key Professors: Martin Greenberger, a professor in the technology and information systems department, researches the development and evolution of the Internet. CMIE director Uday Karmarkar studies management in the new economy.

At the Registrar: Bill Cockrum's award-winning course "Managing Finance and Financing the Emerging Enterprise"; former tech executive Bob Foster's "High-Tech Marketing."

ExecEd: "Managing the Information Resource" shows managers everything from evaluating IT job applicants to protecting data from hackers. $5,450; next sessions March 4–8, Sept. 30–Oct. 4; (310) 825-2001. "Marketing Strategy in the Information Age" is intended for managers with at least eight years' experience. $5,950.


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