Live in Korn Hall with Google's Chief Measurement Strategist
Live in Korn Hall with Google's Chief Measurement Strategist
UCLA Anderson School of Management
The MSBA program in partnership with Anderson’s newest club, the Business Analytics Association, invites you to a special event.
Neil Hoyne ('08)
Chief Measurement Strategist, Google

Leveraging Data to Find New Opportunities for Growth and Profitability
Thursday, December 2, 2021
11:30 AM – 12:30 PM (PT)
Livestream Link
Everybody loves data. Few use it to its full potential. After several thousand conversations with the world's largest companies and the executives that lead them, Google's Neil Hoyne will sit down with Anderson students to discuss the practical challenges confronting businesses in using their data to find new opportunities for growth and profitability. Designed with practicality (and interviewing) in mind, he'll bring you inside the boardroom to discuss how COVID, privacy legislation and cutting-edge technologies like machine learning are shaping the way that companies are developing, giving new ways to connect classroom lessons to the real world.

Neil Hoyne ('08)

Chief Measurement Strategist, Google
As Google’s Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he’s earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers’ Hearts, will debut in February 2022 published by Penguin Random House.

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