When I first joined Google, the founders turned to me and said, we would like you to build a global brand, but with no budget and no staff. I was terrified. But I had a strong background from Anderson. I had learned about marketing and branding – and had business skills. I could translate that knowledge to this new job, to this new, emerging field.
Business school is almost a misnomer. Sure, you learn about business, the economics, the strategy, but that’s just a foundation. What you put on top of that foundation is what you really learn: the community, the get-it-done, the conflict, the challenges, the opportunity, the value – human and capital and environmental and otherwise.
Confidence was one of the gifts of business school. I say that not trying to be biased here. For me, it wasn’t like I went to accounting class and that was the gift, but it was feeling like I could wrap my head around business terminology, basic structures of business, & leadership.
Go Bruins, Go Anderson School! I could not be who I am today if it wasn’t for the great education I got at UCLA undergraduate and graduate.
What you’ll find is that the learnings that you are gaining here at Anderson will actually serve as a foundation upon which you’ll build throughout your career. I believe that over time you build the capacity to lead , especially on a large scale, by consolidating the learnings that you get from others.
When I first joined Google, the founders turned to me and said, we would like you to build a global brand, but with no budget and no staff. I was terrified. But I had a strong background from Anderson. I had learned about marketing and branding – and had business skills. I could translate that knowledge to this new job, to this new, emerging field.
Business school is almost a misnomer. Sure, you learn about business, the economics, the strategy, but that’s just a foundation. What you put on top of that foundation is what you really learn: the community, the get-it-done, the conflict, the challenges, the opportunity, the value – human and capital and environmental and otherwise.
Confidence was one of the gifts of business school. I say that not trying to be biased here. For me, it wasn’t like I went to accounting class and that was the gift, but it was feeling like I could wrap my head around business terminology, basic structures of business, & leadership.
Go Bruins, Go Anderson School! I could not be who I am today if it wasn’t for the great education I got at UCLA undergraduate and graduate.
What you’ll find is that the learnings that you are gaining here at Anderson will actually serve as a foundation upon which you’ll build throughout your career. I believe that over time you build the capacity to lead , especially on a large scale, by consolidating the learnings that you get from others.
The power of the alumni network means to me that in any city, I can pick up the phone and call somebody who will give me a warm lead, who will help me with a partnership, go have a drink, will help me sharpen my sword to succeed… so I encourage everyone out there to take advantage of that.
They had a great entrepreneurial program, a lot of successful business people who had started their own companies. It gave me the inspiration.
I wanted to develop more skills. I wanted to understand a broader array of things around business, and I wanted to go back to school. Quite frankly, it gave me a lot more confidence.
Beckerman once was Peter Guber’s (the chief executive and chairman of Mandalay Entertainment Group and co-owner of the Golden State ) student in a sports business class at Anderson. Guber, in an interview with The Athletic, said he was struck by Beckerman’s intellectual curiosity and “his consciousness about being active in his own education, not a passenger but a participant. By doing that, he stood out from most everyone else.”
I went to UCLA specifically for the purpose of working in CPG brands. Making something that’s my own and putting it out in the world for other people to enjoy is something that is fulfilling on a different level.
The power of the alumni network means to me that in any city, I can pick up the phone and call somebody who will give me a warm lead, who will help me with a partnership, go have a drink, will help me sharpen my sword to succeed… so I encourage everyone out there to take advantage of that.
They had a great entrepreneurial program, a lot of successful business people who had started their own companies. It gave me the inspiration.
I wanted to develop more skills. I wanted to understand a broader array of things around business, and I wanted to go back to school. Quite frankly, it gave me a lot more confidence.
Beckerman once was Peter Guber’s (the chief executive and chairman of Mandalay Entertainment Group and co-owner of the Golden State ) student in a sports business class at Anderson. Guber, in an interview with The Athletic, said he was struck by Beckerman’s intellectual curiosity and “his consciousness about being active in his own education, not a passenger but a participant. By doing that, he stood out from most everyone else.”
I went to UCLA specifically for the purpose of working in CPG brands. Making something that’s my own and putting it out in the world for other people to enjoy is something that is fulfilling on a different level.
When I first joined Google, the founders turned to me and said, we would like you to build a global brand, but with no budget and no staff. I was terrified. But I had a strong background from Anderson. I had learned about marketing and branding – and had business skills. I could translate that knowledge to this new job, to this new, emerging field.
Business school is almost a misnomer. Sure, you learn about business, the economics, the strategy, but that’s just a foundation. What you put on top of that foundation is what you really learn: the community, the get-it-done, the conflict, the challenges, the opportunity, the value – human and capital and environmental and otherwise.
Confidence was one of the gifts of business school. I say that not trying to be biased here. For me, it wasn’t like I went to accounting class and that was the gift, but it was feeling like I could wrap my head around business terminology, basic structures of business, & leadership.
Go Bruins, Go Anderson School! I could not be who I am today if it wasn’t for the great education I got at UCLA undergraduate and graduate.
The power of the alumni network means to me that in any city, I can pick up the phone and call somebody who will give me a warm lead, who will help me with a partnership, go have a drink, will help me sharpen my sword to succeed… so I encourage everyone out there to take advantage of that.
They had a great entrepreneurial program, a lot of successful business people who had started their own companies. It gave me the inspiration.
I wanted to develop more skills. I wanted to understand a broader array of things around business, and I wanted to go back to school. Quite frankly, it gave me a lot more confidence.
I went to UCLA specifically for the purpose of working in CPG brands. Making something that’s my own and putting it out in the world for other people to enjoy is something that is fulfilling on a different level.
Your classmates will become your best friends for life and your network and professional opportunities will launch your career ambitions higher than you ever expected.
Learn everything a UCLA Anderson incoming student should know here: