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Robert
Zeithammer's Research Working papers
The Impact of a Supreme Court
Decision on the Preferences of Americans
regarding Abortion Policy (with Raphael Thomadsen and Song Yao), Working
paper. 2023.
Adjustment
of Bidding Strategies After a Switch to First-Price Rules (with Miguel
Alcobendas). Working paper. 2023.
The
Rise of the 15%: Emergence and Persistence of Commissions in Advertising (with Sharon Horsky). Working paper.
2022.
Modeling
Bidder Risk Preferences to Optimize Pricing (with Lucas Stich). Working
paper. 2019.
Consumer
Preference Inconsistencies in Costly Price Offers (with Lucas Stich,
Martin Spann, and Gerald Haübl). Working paper. 2022.
Frugal Materialism and Risk
Preferences. Working paper. 2023.
An efficiency ranking of
markets aggregated from single-object auctions (with Eric Budish) ,
Working paper. 2016.
· this paper supercedes and combines:
Sequential Auctions
with Information about Future Goods (Zeithammer) with Sequencing and Information Revelation in Auctions for
Imperfect Substitutes: Understanding eBay's Market Design (Budish)
Publications
all papers are copyright of the
corresponding journals, posted here for educational use only.
Soft Floors in
Auctions. Management Science.
2019.
The pivotal role
of fairness: Which consumers like annuities? (with Suzanne Shu and John
Payne). Financial Planning Review.
forthcoming. 2018.
Product
Labeling Class Actions—Identifying the ‘Con’ in Conjoint
Surveys (with John Tomlin). Bloomberg
Law. November 1, 2018.
Beyond Posted Prices: The
Past, Present, and Future of Participative Pricing Mechanisms (Choice
Symposium paper with Spann, M., Zeithammer, R., Bertini, M., Haruvy, E., Jap,
S.D., Koenigsber, O., Mak, V., Leszczyc, P.P., Skiera, B., and Thomas, M.), Customer Needs and Solutions,
forthcoming. 2017. Bidding For Bidders? How the Format for Soliciting
Supplier Participation in NYOP Auctions Impacts Channel Profit (with Scott Fay), Management Science. forthcoming. 2016. The
Modern Advertising Agency Selection Contest: The case for Stipends to New
Participants (with Dan
Horsky and Sharon Horsky), Journal
of Marketing Research, 53 (3), 773-789. 2016. Consumer Preferences for Annuities: Beyond NPV (with Suzanne Shu and John Payne), Journal of Marketing Research, 53 (2), 240-262. 2016. · Finalist for Paul Green Award. 2016. Optimal selling strategies when buyers name
their own prices, Quantitative
Marketing and Economics 13(2): 135-171. 2015. Pay What You Want as a Marketing Strategy in Monopolistic and
Competitive Markets (with Klaus Schmidt and Martin Spann), Management
Science 61(6): 1217-1236. 2015. The hesitant hai gui: return-migration preferences among
US-educated Chinese scientists and engineers (with Ryan Kellogg), 2013, Journal
of Marketing Research 50(5), 644-663.
·
Web Supplement
· covered by: Nature
Vertical Differentiation with Variety-Seeking Consumers
(with Raphael Thomadsen), 2012, Management Science, 59(2), 390-401. A reflection on analytical work in marketing: three points of
consensus (with Thomadsen, Mayzlin, Orhun, Pazgal, Purohit, Rao, Riordan,
Shin, Sun, and Villas-Boas), 2012, Marketing Letters 23 (2)
381–89. Optimal
Reverse-Pricing Mechanisms (with Martin Spann and Gerald Haubl) , 2010 Marketing
Science 29(6), 1058-1070.
·
Erratum
to Optimal reverse-pricing mechanisms (with Martin Spann
and Gerald Haübl), Marketing Science 34(2): 297-299.
2015. ·
covered by UCLA
Anderson Video Insights The
sealed-bid abstraction in online auctions (with Chris Adams) , 2010 Marketing
Science 29(6), 964-987. Lead article with invited comments.
· Comment
by Srinivasan and Wang
· Comment
by Hortacsu and Nielsen
· Rejoinder: Causes and Implications of Some Bidders Not
Conforming to the Sealed-Bid Abstraction
Statistical benefits of
choices from subsets (with Peter Lenk), 2009, Journal of Marketing
Research 46(4), 816-831. Commitment
in sequential auctioning: advance listings and threshold prices , 2009, Economic
Theory 38(1), 187-216. Strategic
Bid-Shading and Sequential Auctioning with Learning from Past Prices. ,
2007, Management Science 53 (9), 1510-1519. Technical Appendix
Optimal Selling in Dynamic Auctions: Adaptation versus
Commitment , 2007, Marketing Science , 26 (6), 859-867. Forward-looking bidding
in online auctions , 2006, Journal of Marketing Research 43(3),
462-476.
· covered by Capital Ideas (December
2006) as Strategic
Bidding on Ebay: Are Online Auction Sites a Buyer's or Seller's Market?
· covered by Business POV (January 2007) as Winning by Losing: A U of C
Professor's Approach to Bidding on eBay
· covered by U.S. News & World
Report (12/20/2006) as EBay
Or Not To eBay?
Bayesian Analysis
of Multivariate Normal Models when Dimensions are Absent (with Peter
Lenk), 2006 Quantitative Marketing and Economics 4(3), 241-265 . Economics, Psychology, and Social Dynamics of Consumer
Bidding in Auctions (with Cheema,Popkowski Leszczyc, Bagchi, Bagozzi,
Cox, Dholakia, Greenleaf, Pazgal, Rothkopf, Shen and Sunder), 2005 Marketing
Letters 16(3 - 4), 401-13. Forecasting
New Product Trial in a Controlled Test Market Environment, with Bruce
Hardie and Peter Fader, Journal of Forecasting, 22 (2003), 391-410. |
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Robert Zeithammer, Anderson School of Management , University of California Los Angeles |