Design Excellence Award (Research Category) National Endowment for the Arts. For Perloff, Bullock, Cooper, Eisner, and Faine, Arts in the Economic Life of the City. New York: ACA, Inc., 1979.
Ashton-Tate Achievement Award Grand Prize Winner for the development of CASPER (Competitive Analysis System for Promotional Effectiveness Research), Fall, 1987. (Contest judged and co-sponsored by PC Magazine.)
Award for Outstanding Contribution, Japan Society for Commercial Sciences, for Market Share Analysis, 1988.
Excellent Publication Award for 1996, Japan Society for Commercial Sciences for "Building Market Structures from Consumer Preferences," Journal of Marketing Research.
Marketing Science Institute -- H.Paul Root Award for 2000 (Given by the American Marketing Association, this award honors the Journal of Marketing article that has made the most significant contribution to the advancement of the practice of marketing), for "Strategic Marketing Planning for Radically New Products."