October 21 - 25, 2019

Los Angeles, CA


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Catalyzing Innovation for Sustained Business Success

The future of your business is being created today. And especially in uncertain times, success is often a matter of innovate or die. Where do the best ideas come from, and how can you be sure to reap their rewards? The answers are here. Creativity and Innovation in the Organization prepares you to foster a creative mindset across your enterprise—and to exploit uncertainty and chaos to unleash powerful ideas that drive results.

A Five-Day Immersion in Idea Power

  • Leadership for Innovation
  • Uncertainty
  • Inspiration & Motivation
  • Purpose
  • Strategic Thinking
  • Adaptive Planning
  • Mind, & Brain
  • Chaos to Order
  • Perception & Judgment
  • Pursuit of Simplicity
  • Building Robust Teams
  • Knowledge Creation
  • Collaboration
  • Simple Rules for a Complex World
  • An Agenda for the Future

Schedule and faculty subject to change without notice.

The Experience

The program unfolds over five days in an extended burst of creative intensity. The brainchild of the incomparable Moshe Rubinstein—who, in 2000, was named one of the Top 20 Professors of the Century at UCLA—this program immerses you in comprehensive insights, frameworks and tools on how to ignite innovation that drives results.

Guided by world class teachers from UCLA Anderson and experts from leading global corporations and consultancies, you will grapple with and master diverse approaches to creative ideation and how to shape your business culture and behaviors to encourage and channel a free flow of ideas. In a think-tank, workshop environment, you will work intensely with peers who represent leading organizations across the business spectrum.

While you learn, our team takes care of all the details over the five days so you can focus all your attention on the vital material being presented and how you are applying it.


You will take away insights and strategies to challenge existing mindsets and craft new ways of thinking. You will return to your organization with the skills to show your people at every level how to tap into their potential to innovate in ways that will contribute to the strength and performance of the business. Combining logic and structure with imagination and innovation, better decisions will ensue.

Ideation will become a core cultural strength of your organization. Resilience and agility will flourish. And your profile will grow as a change agent and catalyst for success.


Moshe Rubinstein - Faculty Director
Iris Firstenberg

Who Should Attend

The power of innovation elevates every part of the enterprise. This program is suited to chief officers of global concerns, leaders of corporate functions across the enterprise, rising executives and entrepreneurs of every kind. Whether you represent a mature business seeking to sustain competitive advantage, a smaller firm that must grow or any company facing lifecycle transitions, you will benefit from igniting and channeling the creativity inherent in you and your people.