Marketing Ph.D. Student
"My research interests broadly lie in the areas of consumer behavior, attitudes and biases, brand communication and child consumerism. I think it’ll be interesting to study how the purchase motives communicated by brands can impact consumers’ attitudes, values, self-identity and brand loyalty in the short and long term."
Place of Origin
Bachelors of Engineering at the Birla Institute of Technology and Science
MBA in Marketing at Indian Institute of Managementt - Calcutta