Past Seminars

The Steinbeck Family Business Seminar – Spring 2017 

The Steinbeck Family Business Seminar focuses on leading effective and profitable family-owned (or otherwise closely held) businesses. Gain access to our world-class faculty, experienced business advisors and other family business owners in a collaborative, small group setting. Through lectures, interactive sessions and case studies, attendees are able to enhance their leadership, management and governance capabilities. The content of each seminar is unique; we encourage participants to attend frequently and develop a peer network of fellow family business owners.

Friday, April 21, 2017
Saturday, April 22, 2017

Participants who apply can expect to receive a decision within a week.
Rolling Admissions close 4/14/17 or when the class reaches 40 participants.
We keep the group an intimate size for participants' benefit.


Friday, April 21, 2017

8:30 - 9:00 am Breakfast \ Welcome
9:00 - 9:30 am Introduction \ Jay Steinbeck

Holly Han \ Director, Special Projects and Steinbeck Family Business Seminar
Frances Stroh \ Fulbright Scholar & Award Winning Author of BEER MONEY: A Memoir of Privilege and Loss

Frances Stroh will share how the Stroh Brewing Company, founded in 1850, went from the Forbes 400 to penniless in 16 years. A fifth-generation Stroh, she'll describe the complex family dynamics that led to the downfall of her family's brewing empire, and speak frankly about her father's alcoholism, her brother's drug addiction and the hubris that caused the demise of a $9 billion fortune.

10:30 - 10:45 am Break
10:45 am - 12:00 pm Expert Panel \ Family transitions: WHEN THE QUARTER WAS KINg

Bill Bloomfield \ Board Chair, Baron Equities Inc. 
Aaron Dyer \ Senior VP and Business Banking Team Leader, City National Bank 
Heath Gregory \ CEO and President, Baron Equities, Inc.  
Tim Lappen \ Founder and Chair, Family Office Group, the Law firm of Jeffer Mangels Butler & Mitchell LLP  

The story of WEB Service Company and its tremendous success in providing coin-laundry service to multifamily and school housing facilities (including UCLA, since 1949!) - the company's tremendous growth, its successes for two generations of owner/operators, it exceptional sale to a private equity company and its real estate portfolio remaining as the family's major legacy asset, now being run by a member of the third generation.

12:00 - 1:00 pm LUNCH 
1:00 - 2:00 pm Discussion \ MINDFULNESS FOR LEADERS

Sara Tucker \ Director, Coaching and Team Skills Program, UCLA Anderson School of Management

This session will explore approaches to leading in a way that sustains rather than drains leaders. Sara Tucker will focus on approaches to developing self-awareness and resilience. A key component of leadership is knowledge of how we impact others and leading from within. The session will include somatic and mindfulness practices. 


Alfred E. Osborne, Jr. \ Senior Associate Dean and Professor, UCLA Anderson School of Management

3:00 - 3:15 pm BREAK

Eric Sussman \ Senior Lecturer in Accounting and Real Estate

Often, the value of family owned businesses is strongly impacted by real estate because it is the most valuable asset to be passed down through the generations. Professor Sussman will discuss current real estate market drivers and the market outlook. The session will also outline the Trump administration effect on real estate issues and the potential impact to family businesses in the next few years. 

4:15 - 5:00 pm RECEPTION

Seminar takes place at UCLA Anderson, 110 Westwood Plaza, Los Angeles, CA 90095

Saturday, April 22, 2017

8:30 - 9:00 am Breakfast 
9:00 - 11:00 am Lecture and Role Study \ Solving Disputes: A Framework for Diffusing Conflicts

Miguel M. Unzueta \ Associate Professor, Management and Organizations, UCLA Anderson School of Management

In this interactive session, participants will role play a dispute in a business context. A framework for diffusing conflicts will be discussed and used to analyze the role play and other workplace conflicts that may carry over to the home. Participants will walk away from this session motivated to proactively approach conflicts in order to maximize benefits and minimize costs.

11 am - 12:15 pm expert PANEL \ The Art of Negotiation and How to Mitigate Risks

Shirin N. Berjis \ Senior Manager, Tax, Economic & Valuation Services, KPMG LLP
Clémence Gossett \ Co-Owner, The Gourmandise School 
Sabrina Ironside \ Co-Owner, The Gourmandise School 
Jonathan Schreter ('02), CIC \ Executive Vice President, Bolton & Company

The Gourmandise School offers hands-on cooking classes for beginners to professionals and is located in the Santa Monica Place Shopping Center. The school brought in substantial foot traffic to the shopping center, and the owners showed the landlord that it was to the center's benefit to pay for a new store buildout and tenant improvements. The panel will discuss how to strategically grow and evolve while simultaneously mitigating your risks. 

12:15 - 1:15 pm Lunch
1:15 - 1:30 pm Commentary \ family business in california

Robert Rivinius \ Executive Director, Family Business Association of California


Richard Pink \ President, Pink's Hot Dogs & Former Managing Director, Clarion Partners
Margaret Shih \ Board of Visitors Term Chair Professor in Management and Organizations & Senior Associate Dean of FEMBA and Full Time MBA Programs, UCLA Anderson School of Management

The legendary Pink's Hot Dogs was founded in 1939 by Richard Pink's parents. Richard took it over in 1985 with his wife and sister and has expanded the chain to 15 U.S. locations plus a new branch in Manila. In addition to leading his family's business, Richard was the managing director of the Los Angeles office of Clarion Partners, where he was responsible for the acquisition of over $1 billion in California real estate, until he retired in 2016.

2:45 - 3:00 pm Break
3:00 - 3:45 pm Expert advice \ How to Bridge the Generational Gap 

Jeremy Tillman ('07) \ Co-Founder, Dapper Goat Social Media

We'll define the landscape for social media and then delve into a few case studies. What happens when the younger generation wants to engage the business on Facebook, Instagram or Pinterest, but the older generation doesn't see the value? We'll share a few stories of clients that did not have obvious social media plays but were very successful with the right social strategy. Dapper Goats' clients include Red Bull, Ethan Allen, Cook Islands, and The Bouqs.

3:45 - 4:00 pm Summary 

Elaine E. Hagan \ Executive Director, Price Center for Entrepreneurship & Innovation, UCLA Anderson School of Management
Alfred E. Osborne, Jr.
\ Senior Associate Dean and Professor, UCLA Anderson School of Management

4:00 - 4:15 pm Conclusion \ Closing Ceremony and Certificate Presentation
4:15 - 5:00 pm Reception \ Hors d'oeuvres

The Steinbeck Family Business Seminar takes place at UCLA Anderson School of Management, 110 Westwood Plaza, Los Angeles, CA 90095



Seminar candidates should be owners and C-level executives of family-owned and closely held businesses, or select family members, as appropriate. Companies should have a minimum of $5 million in top-line revenue. Preference is given to operating companies, especially in in manufacturing, construction, distribution and retail. Professional service providers may attend with their clients only. 



The tuition is $495 for admitted participants. 
The tuition is $249 for admitted UCLA academics and staff.

This special rate is made possible by the Steinbeck Family Business Endowment and program sponsors: AllianceBernstein, Bolton & Company, Business Consulting Resources, City National Bank and KPMG.



The Steinbeck Family Business Seminar has been made possible through the generous support of Jay Steinbeck and our sponsors, Bolton & Company, Business Consulting Resources, City National Bank and KPMG.

Bolton & Co               Business Consulting Resources   

City National Bank