Marketing Association/AnderTech: Marketing and Tech Casing Workshop with Lewis Lin
November 10, 2019
Learn about casing frameworks and common question types from Lewis Lin, author of The Marketing Interview. This workshop will include deep dives on both marketing and tech casing.
Consumer Search and Switching Costs Workshop
June 7 – 8, 2019
In recent years, there has been a growing recognition that consumer search and switching costs play a crucial role in understanding market outcomes. Whether in physical or online market environments (or a combination of both), small search frictions may have important consequences. Join us as we discuss and assess the changes these costs bring to the market.
Marketing Association Winter Speaker Series 2020
Chris Brandt (’98), CMO of Chipotle
February 19, 2020
This year's Winter Speaker Series, in partnership with the Morrison Center, features a keynote by Anderson alumnus and CMO of Chipotle, Chris Brandt. After the talk, stay to mix and mingle with recent marketing alumni working in the industry.
Chris Brandt (’98) is the chief marketing officer for Chipotle, where he is responsible for all aspects of marketing, including media, digital/social and menu innovation. Brandt is focused on transforming Chipotle into a purpose-driven lifestyle brand and making the brand more visible, more engaging, more accessible and more culturally relevant with consumers.
Prior to Chipotle, Brandt was the EVP and chief brand officer (CBO) for Bloomin’ Brands, where he was responsible for all marketing activities across Outback Steakhouse, Carrabba's, Bonefish Grill and Fleming's. Prior to joining Bloomin', he was the CBO for Taco Bell, where he launched Live Mas, Doritos Locos Tacos, breakfast, and the mobile app. Prior to Taco Bell, he was VP of marketing for Odwalla, and he also spent eight years working at General Mills on brands including Yoplait and Nature Valley, as well as on cereals. Brandt has a B.A. from the University of California, San Diego and an MBA from the UCLA Anderson School of Management.
The Elite 8 Brand Management Case Competition
The Elite 8 Brand Management Case Competition takes place annually at the Carlson School of Business in Minneapolis, Minnesota. The same eight business schools have competed for the past 15-plus years, and every year there is a new sponsor company with a real-time marketing problem to tackle. Teams are given approximately 36 hours to prepare their presentations before delivering them to a panel of judges. Anderson's 2017 team consisted of three second-year students and two first-year students pursuing post-MBA careers in marketing.
Teams were asked to develop a marketing strategy to target a new customer segment for a large commercial building automation system and HVAC equipment company. After about 20 hours of work (and a little bit of sleep), a few hours of presentation practice and a 20-minute presentation, Anderson’s team was awarded second place in the competition. The team was complimented on the execution and financial detail of its presentation.