Past Student Programs

Product Marketing AMA with PMM Director @ Salesforce
Whitney K. Blaine - Director of Product Marketing at Salesforce. 
March 15, 2023

Interning in a product marketing role this summer? Entering a product marketing role full-time? 

Have any questions about how to prepare yourself for the upcoming role? Look no further as the Marketing Association along with the Morrison Center brings to you an informational session by Anderson FEMBA Whitney K. Blaine - Director of Product Marketing at Salesforce. 

Whitney will talk to us about common questions candidates getting into PMM will have and we will also have time at the end for any specific questions!

The event is going to be a lunch and learn and food will be provided by us!
 

Marketing Association Winter Speaker Series 2020
Chris Brandt (’98), CMO of Chipotle
February 19, 2020

This year's Winter Speaker Series, in partnership with the Morrison Center, features a keynote by Anderson alumnus and CMO of Chipotle, Chris Brandt. After the talk, stay to mix and mingle with recent marketing alumni working in the industry.

Chris Brandt (’98) is the chief marketing officer for Chipotle, where he is responsible for all aspects of marketing, including media, digital/social and menu innovation. Brandt is focused on transforming Chipotle into a purpose-driven lifestyle brand and making the brand more visible, more engaging, more accessible and more culturally relevant with consumers.

Prior to Chipotle, Brandt was the EVP and chief brand officer (CBO) for Bloomin’ Brands, where he was responsible for all marketing activities across Outback Steakhouse, Carrabba's, Bonefish Grill and Fleming's. Prior to joining Bloomin', he was the CBO for Taco Bell, where he launched Live Mas, Doritos Locos Tacos, breakfast, and the mobile app. Prior to Taco Bell, he was VP of marketing for Odwalla, and he also spent eight years working at General Mills on brands including Yoplait and Nature Valley, as well as on cereals. Brandt has a B.A. from the University of California, San Diego and an MBA from the UCLA Anderson School of Management.

The Elite 8 Brand Management Case Competition

The Elite 8 Brand Management Case Competition takes place annually at the Carlson School of Business in Minneapolis, Minnesota. The same eight business schools have competed for the past 15-plus years, and every year there is a new sponsor company with a real-time marketing problem to tackle. Teams are given approximately 36 hours to prepare their presentations before delivering them to a panel of judges. Anderson's 2017 team consisted of three second-year students and two first-year students pursuing post-MBA careers in marketing.

Teams were asked to develop a marketing strategy to target a new customer segment for a large commercial building automation system and HVAC equipment company. After about 20 hours of work (and a little bit of sleep), a few hours of presentation practice and a 20-minute presentation, Anderson’s team was awarded second place in the competition. The team was complimented on the execution and financial detail of its presentation.