Past Events

 
Date Event
November 10, 2020

Using Data to Create Transformational Products and Services
The use of Big Data and related analytics has created substantial opportunities to develop products and services that are better aligned with consumer demand, more profitable and easier to produce.

October 9-11, 2020

QME Conference 2020
The annual Quantitative Marketing and Economics Conference invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.

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February 21, 2020

Evolve 2020: The Changing Consumer
Retail isn’t dying; it’s evolving. The retail industry is transforming, driven by new technology, changing consumer behavior and bold innovators. Retail has always been in a constant state of change, and throughout all the industry’s twists and turns over the past several decades, retailers have evolved and thrived. Retail is currently a $2.6-trillion industry in the United States and drives the nation’s economy.

In retail, evolution doesn’t stop. As consumer behavior changes with every technological advancement or cultural shift, retailers must rise to meet new demands. And that means staying focused on the changing consumer.

Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more.

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Friday, June 7 – Saturday, June 8, 2019

Consumer Search and Switching Costs Workshop
In recent years, there has been a growing recognition that consumer search and switching costs play a crucial role in understanding market outcomes. Whether in physical or online market environments (or a combination of both), small search frictions may have important consequences.

Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more.

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February 22, 2019

Evolve 2019: Retail Reimagined
The 2019 Evolve Conference, “Retail Reimagined,” will bring together industry professionals, disruptors, entrepreneurs and academics for a daylong discussion on how retailers are envisioning the future of the industry and the strategies that companies are employing to survive and thrive in this new era of retail.

Topics covered include the evolution of the beauty industry, social impact in retail and CPG, social media’s role in retail marketing, customer experience strategies, and more.

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Wednesday May 16, 2018 - Friday May 18, 2018 Theory and Practice of Marketing (TPM) Conference
The TPM Conference is motivated by the belief that a big part of the marketing academia is a bit too far removed from addressing substative problems and focuses on narrow methodological issues and esoteric phenomena disconnected with real world application. A lack of substative focus not only threaths to make our field irrelevant, but also undermines the legitimacy of research at business schools.

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February 23, 2018 Retail Business Association Evolve Conference
In today's world, checking store inventory online, virtual dressing rooms, and same-day delivery are becoming the norm - and often, expected. Consumers demond the most convenient experience, which often melds the digital and physical shopping worlds.

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March 4, 2017 Retail Business Association Evolve Conference: The Connected Consumer
February 9, 2017 MSI Conference: Harnessing Marketing Analytics for Business Impact
How can firms deploy analytics beyond advertising to innovation, distribution, and pricing for maximum impact? Join us at the forefront of marketing analytics and data science, as industry and academic leaders present the latest research and case studies on these questions:
  • How can marketers expand the role of marketing analytics toward a full integration of the marketing mix?
  • What are the benefits and risks of real-time marketing analytics? Can marketing decisions be delegated to automated systems?
  • How can analytics establish causality between marketing activities and business performance? What is the role of marketing experimentation?
  • What is the role of marketing analytics in dynamic pricing strategies?
  • Should marketing analytics try to optimize short-term metrics, such as ROI or profitability, or long-term metrics, such as brand value or customer equity?
  • How can we improve the communication of analytics findings to managers, so that models are put in practice?

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