Big Data Conference 2017

The Easton Technology Management Center & Center for Management in Entertainment and Media Enterprise Present:


NOVEMBER 17, 2017

The theme for 2017 was innovation. With the rise of new platforms for data storage and analysis, new cybersecurity measures such as blockchain, new experiences such as VR, AR and MR, data-driven business initiatives are transforming the entertainment/media, healthcare, energy, financial services, retail and agriculture industries. Big data has proven to be a powerful tool — opening new business opportunities and transforming the way companies connect with consumers. Consumer insights gleaned from data and analytics have been critical to the launch of subscription music and video services and the transformation of live events and sports.

Big Data has matured and moved from hype to deployment in organizations that have a better understanding on how best to get value from it. Big Data has expanded into an ecosystem that includes technologies such as the internet of things (IoT) and artificial intelligence (AI). These are disrupting businesses through innovations such as chatbots and personal assistants, autonomous vehicles and smart homes and cities, and with these cybersecurity has been brought to the forefront.

In its third year, the Big Data Conference at UCLA Anderson showcased insights from some of the most influential business leaders currently driving their industries forward. Organized by the Easton Center and the Center for MEMES at the UCLA Anderson School of Management, the conference provided a unique blend of business cases, best practices and innovation in business, technology and media.

Confirmed Speakers


Bill Duff ('96)
CFO, Microsoft Windows & Devices

Duff is Chief Financial Officer for the Windows and Devices Group, which includes the company’s Windows, Surface and Xbox businesses. He is responsible for financial reporting, forecasting, analysis, budgeting, investments and strategy for the division. In this role, Duff helped evolve the Windows and Devices business model and drove the Windows business toward the milestone transition to Windows 10.

Duff also played a key role in several strategic deals including the acquisition of Minecraft. Earlier in his career, Bill served as Chief Financial Officer of the Windows Phone Division, as well as other finance roles where he helped drive industry partnerships and strategic initiatives such as the integration of Skype.

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Michael King ('96)
VP & General Manager, Global Education Industry, IBM

Michael King is the worldwide leader for the IBM Education Industry with responsibility for strategy, marketing and sales across schools and higher education. He oversees all facets of IBM’s work with K12 schools and higher education institutions, including the development of industry specific solutions. IBM’s portfolio in Education includes consulting and IT services, analytics tools and other software, as well as cloud and high performance computing.

He has been with IBM for over 30 years in various executive and management positions, with most of those in education and learning. Michael’s passion has been constantly leveraging new technology to improve education for institutions and students. He helped deliver programs like ThinkPad University, Insight at School, LearningVillage and many others. Michael also worked in IBM’s corporate training segment, leading marketing, strategy and partner programs. Mostly recently, he helped direct IBM’s strategy for cognitive computing in Education, bringing Watson to classroom, campus, and career.

Michael serves on the board of several organizations focused on Education. He is a member of the Board of Trustees of Strada Education Network, supporting their mission of “completion with a purpose”. He serves on the Board of the Business – Higher Education Forum, a leadership group dedicated to improving the alignment of Education with workforce needs. He also serves on the Board of Directors of the IMS Global Learning Consortium, which fosters industry collaboration to build interoperable technology systems through open standards.

Michael holds Bachelors of Science degrees in Physics and Engineering from Kansas State University and an MBA from the University of California, Los Angeles.

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Alma Derricks
Chief Marketing OFficer, El Rey Network

Alma Derricks is an accomplished senior executive and ‘intrapreneur’ with keen consumer instincts and a track record of leveraging brand equity to increase customer engagement, expand market share, and create new lines of business.

Drawing on a unique combination of television, live entertainment, licensing, advertising, and digital media experience, she has developed and produced multiple-medium programming and content networks for a range of internationally acclaimed franchises including Star Trek, Entertainment Tonight, Dilbert, and Peanuts and held a series of ground-breaking consultative and senior management positions at Paramount, Deloitte, Scient, United Media, the Los Angeles Times, HBO and Cirque du Soleil.

She holds a bachelor’s degree in International Relations from Stanford University and an MBA from Georgetown University where she was both an NBC Fellow and Dean’s Scholar

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8:30 - 9:00 a.m. Registration & Breakfast
9:00 a.m. - 9:10 a.m. Welcome

John Blevins ('11), Adjunct Professor in DOTM, Faculty Director, Easton Technology Management Center, UCLA Anderson

Sanjay Sood, Professor in Marketing, Faculty Director, Center for MEMES, UCLA Anderson

9:10 - 9:20 a.m. Opening Remarks: Allison Holmes, Senior Director of Operations and Strategy, Annenberg Foundation
9:20 - 9:55 a.m. Fireside Chat with Bill Duff ('96), CFO, Microsoft Windows & Devices

In conversation with John Blevins ('11), Adjunct Professor in DOTM, Faculty Director, Easton Technology Management Center, UCLA Anderson

10:00 - 11:00 a.m. Panel: From Influence to Decision-Making: Data and Product Management

Nick Gold, Chief Revenue Officer and Solutions Consultant, Chesapeake Systems
Mark Goldin, CTO, Cornerstone OnDemand
Reggie Panaligan ('10), SVP Research + Analytics, Paramount Pictures
Bari Williams ('08), Head of Business Operations, North America, StubHub

Moderator: Nadya Ichinomiya, Director, Information Technology, Television Marketing, Sony Pictures Entertainment

11:00 - 11:15 a.m.

Networking Break

11:15 - 11:25 a.m. Remarks: Jason Lee, Principal, Bain & Company
11:25 - 12:00 p.m. Keynote and Conversation: Mike King ('96), VP and General Manager, Global Education Industry, IBM

In conversation with Mike Montgomery, President & Founder, Montgomery Advisory, LLC

12:05 - 1:05 p.m. Panel: The Fan Journey - Data & the Business of Sport

Vikram Somaya, Senior VP and Global Data Officer, ESPN
Warwick Brown, Area Vice President, Southern California, Teradata
Kyle Burkhardt, Director, Business Intelligence, LA Kings AEG Sports
Royce Cohen, Senior Director, Buiness Development & Analytics, LA Dodgers

Moderator: Mark Francis, Vice President, Marketing and Strategic Partnerships, Steinberg Sports & Entertainment

1:05 - 2:05 p.m.

Lunch and Networking

2:05 - 3:05 p.m. Panel: Artificial Intelligence (AI) and Cybersecurity

Yuda Saydun ('82), President,
Kevin Haley, Director of Product Management, Symantec Security Response
Steve Curtis ('11), Senior Security Executive, Managing Director, Accenture Security, Accenture
Dan Wesley, Information Security Architect, Office of the CTO , Workday

Moderator: Vandana Mangal, Executive Director, Easton Technology Management Center, UCLA Anderson

3:10 - 3:45 p.m. Fireside Chat with Alma Derricks, Chief Marketing Officer, El Rey Network

In conversation with Jay Tucker ('09), Executive Director, Center for MEMES, UCLA Anderson

3:45 - 4:00 p.m.


*Schedule Subject to Change

Download the Conference Schedule in PDF form HERE.

Presented By

Easton Technology Management center Center for Media Entertainment and Sports

Sponsored By