World Internet Project (WIP)


The World Internet Project (WIP) is a groundbreaking, longitudinal project designed to understand the economic, political and social impact of digital technologies around the world.  It was founded by the Center for the Digital Future at the USC Annenberg School (formerly the UCLA Center for Communication Policy. The objective of the WIP project is to coordinate a truly international effort over the long term to understand how both industrialized and non-industrialized countries are affected by the use of information technology.  In addition to providing reliable information about who is online and how and why, the project will trace the ways in which our social, political and economic lives are changing worldwide.

Using a combination of well-accepted scientific survey methods and techniques for social science data analysis, the research teams conduct a long-term longitudinal study on the impact over time of computers, the Internet and related technologies on families and society.  In each country the study follows the growth and change in Internet use and non-use in 2,000 households.  The same households are surveyed year after year as Internet use evolves.  As important as tracking Internet use is surveying non-users.  WIP tracks social and cultural behavior among non-users to see if and how attitudes and actions change as their households obtain and use Internet access.

For more info, visit the WIP website at:

Easton Technology Management Center