Instructors

2018 PROGRAM DATES: June 25 – August 3

Instructors

 

Mark Francis

Sports Management - 4 units

Mark Francis, a native of Fredericton, NB, Canada, holds an MBA and M.A. in sports administration as well as a diploma in university teaching from the University of New Brunswick. He works as an instructor in sports management at UCLA’s Center for Managing Enterprise in Media, Entertainment & Sports (MEMES ); an adjunct instructor in sports technology at Camosun College; and a sports management consultant for BaAM Productions in Los Angeles, overseeing the firm’s interests throughout the professional sports industry.

BaAM is a premier event production and management firm whose signature events include the NHL Winter Classic, MLB All-Star FanFest, 2014 NHL Coors Light Stadium Series, Pro Football Hall of Fame FanFest 2014 and the 2015 Pan American Games. A specialist in the area of fan experience and engagement, Francis has significant interests in social media marketing and ROI, brand management, marketing, business development, sports technology and law. He boasts a wealth of experience at all levels of sport, from academic, business, administrative and high-performance coaching perspectives, which enable him to speak from experience when it comes to his business relationships and teachings. Through his current and prior professional associations with numerous esteemed sports organizations, Francis has developed an extensive professional network throughout all levels of the sports industry, many of whom appear annually during his Sports Business program delivered through the Center for MEMES at UCLA Anderson School of Management.

A dedicated supporter of community involvement, Francis also serves as advisory board chair of the African Sports Business Association, and as volunteer head coach of the men’s hockey program at UCLA, where he was selected as one of two finalists for the PAC-8 Coach of the Year Award for 2012. Francis was also selected as head coach of the PAC-8 selects at the ACHA National Championships in Philadelphia in 2011 and 2013. He recently completed a two-year term serving as the executive director of the PAC-8 Men’s Hockey Conference.

x
Learn more...

Karen Glass ('89)

Film and Television Marketing and Management - 4 units

Karen Glass (’89) is a seasoned entertainment executive with over 20 years of experience in a variety of capacities in the distribution, marketing and development of film and television.

Glass has her own production company, Glassworks Entertainment. Under this banner, she produced the Nickelodeon original television movie Swindle, which aired in late 2013. In addition, she developed movie and television projects with Paramount, Walden Media, Disney Summit Entertainment and Lifetime Television. She also served as a consultant for Warner Bros. in developing a Peanuts animated movie, The Beagle Has Landed, Charlie Brown. Her strength in branded content and careful regard for legacy was also utilized in developing a live-action Dora The Explorer for Nick Jr.

Previously, Glass served as executive vice president of development and production for the Walt Disney Studios, where she supervised movies that included: The Princess Diaries, Freaky Friday, Step Up, Ice Princess and The Santa Clause 2. Other credits include: Tuck Everlasting, Moonlight Mile, The Count of Monte Cristo, Raising Helen, The Princess Diaries 2, The Shaggy Dog and Herbie Fully Loaded. Her responsibilities included identifying compelling movie ideas and stories, working closely with writers and directors to shape the storytelling, hiring the film’s key talent, and working in partnership with Disney business affairs to negotiate literary and talent deals. Once a movie was in pre-production, Glass supervised all creative aspects of the film’s production and post-production efforts, guiding the filmmakers through the audience research process and internally marketing the film (and communicating its assets) across Disney divisions.

Glass’ films cumulatively grossed over $1 billion at the domestic box office. More important, her work and her film slate critically redefined the Disney brand for a new generation of tweens and families.

Glass’ 17 years at the Walt Disney Company includes work in distribution strategy, film marketing and international television marketing. As a theatrical film marketer, Karen brought millions of dollars of co-branded marketing money for the studio’s film releases through partnerships with major packaged goods companies such as Burger King, McDonald’s, General Mills, Nestle, Macy’s and Bloomingdales. In addition to doing this co-branded marketing job, Glass was promoted to oversee all aspects of a film’s marketing campaign, producing its timeline, launch, evaluating creative, publicity, research and promotions. The final piece of Glass’ portfolio of responsibilities was her role as advisor to the studio chairmen to determine theatrical release patterns and competitive positioning to maximize film launches.

Glass is a graduate of the Wharton School at the University of Pennsylvania and she received an MBA from UCLA Anderson School of Management.

x
Learn more...

Jae Goodman

Integrated Marketing: 4 units

Jae Goodman is CEO of Observatory Marketing (Formerly CAA Marketing), jointly backed by Stagwell Media and Creative Artists Agency (CAA). Observatory provides corporate clients with strategic and creative solutions that leverage the power of popular culture to build brands and drive business results. Observatory clients include Activision Blizzard, Anheuser-Busch/InBev, Bonobos, Chipotle, Coca-Cola, Diageo, Esprit, GE, ModCloth and VCA. Past projects include work for Burberry, Dell, Dolby, GAP, LVMH, Microsoft, Neiman Marcus, Old Navy, QVC, (RED), Revlon, Umpqua Bank, Virgin and many more.

Under Goodman’s leadership, CAA Marketing grew exponentially and expanded internationally, including global initiatives for Budweiser, Coca Cola and Canada Goose, and regional initiatives in China and South America for AB/InBev, all of which resulted in significant sales gains for their respective brands. 

CAA Marketing (now Observatory) has earned four Cannes Lions Grand Prix in four different categories (Film, Cyber, PR, Branded Content & Entertainment) and thirty Cannes Lions in total. CAA marketing is also responsible for the first and second brand films ever accepted to the Sundance Film Festival, eleven Emmy nominations for four different clients with four wins, and ten Webby Awards.

In the past three consecutive years Goodman has been named to Fast Company’s Most Creative People in Business 1000, AdWeek's Creative 100, and Ad Age’s Creativity 50 list. In 2016, Goodman was elected to the Board of Effie Worldwide and selected as the inaugural President of the Cannes Lions Entertainment Jury.

Goodman lives in Los Angeles with his wife and two children, where he serves on the Board of Trustees of St. John’s Hospital and is on the faculty at his alma mater, UCLA.

x
Learn more...

Beverly Macy

Managing the Entertainment and Media Enterprise - 4 units

Beverly Macy is a recognized author, educator and thought-leader in emerging technology, social media, Internet of Things, big data and more. She draws on her experience as author, educator and industry expert on the evolution of digital media and emerging technology to help organizations, brands and individuals build effective business strategies to succeed in the new business climate.

She is the host of the popular business podcast Social Media Radio and the co-author of The Power of Real-Time Social Media Marketing, a critical best-selling business book for understanding social media to help businesses grow and succeed with new communication capabilities. The book is now used in over 20 universities and is on the shelves of many corporate libraries.

Macy is an educator in executive marketing courses for the UCLA Extension business administration and management programs and Kelley School of Business at Indiana University. She is a respected professional speaker on real-time social media strategy, big data and analytics, and marketing and branding. She has worked with Fortune 500 companies such as Toyota, the Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, Weber Shandwick and more.

She spent over a decade at Xerox Corporation, where she received top honors for sales and marketing efforts.

x
Learn more...