Business of Media, Entertainment and Sports
Online Summer Institute

 

2021 Online Program Dates: June 21 – July 30

Introduce yourself and we'll keep you informed about the MEMES Summer Institute.

 

Program Overview

 

The UCLA Anderson Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) is a leading center for education, thought leadership and industry access. Our six-week Media, Entertainment and Sports Summer Institute is designed to give undergraduates and recent college graduates the practical skills and business framework to pursue careers in the industry.

 

ARE YOU INTERESTED IN LEARNING THE BUSINESSES IN MEDIA, ENTERTAINMENT AND SPORTS?

 

Join UCLA Anderson School of Management’s Center for Media, Entertainment & Sports online this summer. Our summer institute is open to all UCLA and non-UCLA students (8 credits for two classes). Our unique six-week program allows you to learn directly from top industry professionals.

This one-of-a-kind, multi-disciplinary summer program dives into the innovations, decisions and mindsets that drive the multi-billion-dollar businesses of entertainment, media and sports. Through academics and industry-relevant curricular activities, you will learn the principles of business management and how each applies to managing these enterprises. Plus, you’ll take on a high-profile, team-based capstone project for a major entertainment/sports company.

 

Course Offerings

 

All students will select two of four curricular specializations, building a custom educational experience from the following concentrations:

Managing the Entertainment and Media Enterprise

(4 credits)

Sports Marketing
and Management

(4 Credits)

Film and Television Marketing and Management

(4 Credits)

Modern Marketing: A New World of Advertising

(4 Credits)

The Business of Television

(4 Credits)

Athletic Management and Sports Partnerships

(4 Credits)

 

Schedule

 
Monday Tuesday Wednesday Thursday
MANAGING THE ENTERTAINMENT AND MEDIA ENTERPRISE
9:30 a.m. - 12 p.m.
MODERN MARKETING
9 a.m. - 12 p.m.
MANAGING THE ENTERTAINMENT AND MEDIA ENTERPRISE
9:30 a.m. - 12 p.m.
MODERN MARKETING
9 a.m. - 12 p.m.
SPORTS MARKETING & MANAGEMENT
1 - 4 p.m.
FILM & TELEVISION MARKETING AND MANAGEMENT
1 - 4 p.m.
SPORTS MARKETING & MANAGEMENT
1 - 4 p.m.
FILM & TELEVISION MARKETING AND MANAGEMENT
1 - 4 p.m.

ATHLETIC MANAGEMENT & SPORTS PARTNERSHIPS

4 - 7 p.m.

BUSINESS OF TELEVISION

4 - 7 p.m.

ATHLETIC MANAGEMENT & SPORTS PARTNERSHIPS

4 - 7 p.m.

BUSINESS OF TELEVISION

4 - 7 p.m 

Managing the Entertainment & Media Enterprise

4 UNITS | With instructor Beverly Macy

Film and Television Marketing and Management

4 UNITS | With instructor Mali Kinberg

Modern Marketing: A New World of Advertising

4 UNITS | Instructors Jae Goodman & Chris Gebhart

Sports Marketing and Management

4 UNITS | With instructor Mark Francis

 

Instructors

 

Mark Francis

Sports Marketing and Management - 4 units

Mali Heled Kinberg

Film & Television Marketing and Management - 4 units

Jae Goodman

Modern Marketing: A New World of Advertising - 4 units

Beverly Macy

Managing the Entertainment and Media Enterprise - 4 units

Edward Sabin

The Business of Television - 4 units

Chris Gebhardt

Modern Marketing: A New World of Advertising - 4 units

Diana Day

Athletic Management & Sports Partnerships - 4 units

 

Important Dates

 
Date
February 15 Summer Institutes Registration Opens
April 1 – 30 UCLA Summer Financial Aid Application for Current UCLA Students Available
May 1 Payment Due in Full
June 15 Refund Deadline for Summer Institutes
June 21 - July 30 Business of Media, Entertainment, and Sports Summer Institute
July 4 Independence Day

For additional information, please visit www.summer.ucla.edu/institutes/MEMES

 

Program Fees

 

The program fee includes the course unit fees and supplemental curricular activity fees. This program offers four tracks, all of which carry 8 quarter units of UC credit. Most courses that constitute Summer Business Institutes curricula charge an Instructional Enhancement Initiative (IEI) fee.

Below is a summary of the program fees and other additional fees that may apply. Please note that the non-refundable deposit ($350 for international students, $150 for all others) required for registration prior to the payment deadline is not an additional fee and will apply toward your summer balance. All fees are subject to change without notice.

UC Undergraduate UC Graduate Visiting/International Student 
Program Fee (same for all tracks) $3,482 $4,042 $4,130
Registration Fee $150

$150

$350

IEI Fee $61

$61

$61
Document Fee $50 $50 $50

**Summer-only visiting students, except visiting UC students, will be assessed a one-time document fee during their first summer term; returning summer-only students will not be subject to the document fee. The one-time document fee covers life-time academic and verification transcripts that do not require special delivery services.

SUBTOTAL WITHOUT DOCUMENT FEE *:

UCLA Undergraduate Students: $3,675.69

UCLA Graduate Students: $4,108

Visiting UC Undergraduate Students: $3,693

Visiting UC Graduate Students: $4,192

All Other Students: $4,480 **

*If document fee is applicable to you, add $50.00 to your subtotal.
**If you do not have a Bachelor's degree, add the $61.00 IEI fee to your subtotal


Note: The  nonrefundable registration fee   will be required in order to reserve your space in the program. This fee will apply toward your summer balance.

Please see the  Registrar's website for additional information.

For further information please visit www.summer.ucla.edu/institutes/MEMES/feesandpayment

For visa information for international students, please visit www.summer.ucla.edu/institutes/MEMES/visa

 

Alumni Testimonials

 
Jamara Robinson

"My expectations were exceeded as I gained a full-scope view of media, entertainment and sports from professors that are thought leaders in their fields"

— Jamara Robinson, Howard University (’21)

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Sam Glick

"I am thankful the program pushed me to reach out, participate and connect with my professors and industry professionals."

— Sam Glick, University of California Los Angeles (’21)

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Dennis Chin

"My classmates were wonderful, mature and professional, as they all came from different backgrounds and had different skill sets and talents."

— Dennis Chin, Northern Alberta Institute of Technology (’14)

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Industry Testimonials

 
Juli Coelho

"MEMES provides a practical education that offers great access to industry leaders"

— Brad Hall, CEO, Entertainmentcareers.net

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Juli Coelho

"This program is state of the art and covers every business trend in sports, technology, marketing, branding and administration"

— Leigh Steinberg, CEO, Steinberg Sports & Entertainment

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Major Entertainment & Sports Company Access