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Summer Discovery
 

The UCLA Summer Discovery Program for high school students will give you everything you need to launch your professional career in sports with invaluable experience and insight.

 

At Summer Discovery UCLA, we help you prepare for your transition from high school to college. Our pre-college program combines academics, athletics, and activities to give high school students a great introduction to college life.

During our 31 year partnership with UCLA, we have provided incredible summer experiences for over 15,000 high school students. Summer Discovery students come from 43 states and over 60 countries. Join us and create long-lasting friendships with students from all over the world this summer.

Residential Life
Live with your friends on one of the best campuses in the United States. Become more independent with the support of our amazing staff.

Academics
Choose from 3 different exciting programs: Business of Entertainment, Media, and Sports. Digital Marketing and Social Media. Sports Business.

Sports
Take advantage of the amazing Pac-12 athletic facilities at UCLA through pick-up games, tournaments, and Sports Plus classes.

Activities
Spend your summer discovering everything LA has to offer. From Manhattan Beach to Disneyland to LA Dodgers games, every day on and off campus is action-packed.

The sports industry is undergoing constant change, creating unique challenges and opportunities for people working in the business. The Summer Discovery for High School Students: Sports Business Program will address key shifts in the industry and identify ways for students to innovate and lead in a number of job functions.

With options of two week, three week or five-week sessions, students will:

  • Learn business frameworks, including finance, marketing, strategy and economics.
  • Review case studies.
  • Meet with industry professionals.
  • Learn about concepts, analyses and principles that drive the sports industry.
  • Discover the mechanics of sports management and business.
  • Explore behind-the-scenes of L.A.’s most famous arenas and stadiums.

Class meets weekdays in the morning and afternoon.

The multi-billion dollar industries of entertainment, media, and sports have become increasingly global. This phenomenon is reflected in worldwide coverage of mega-events from the Olympics and the World Cup, to top-grossing movies and concerts of international superstars. Explore the evolution of these global trends this summer at the Business of Entertainment, Media, and Sports Program.

This program is taught and sponsored by the Center for Management of Enterprise in Media, Entertainment, and Sports at UCLA Anderson School of Management. Classes have been specifically designed for high school students based on Anderson's graduate and summer undergraduate classes. Through an introduction to concepts, analyses, and principles - this program will help you understand the business aspects of entertainment, media, and sports and culminates with final team projects in which students develop solutions for a company business. Through an introduction to concepts, analyses, and principles - this program will help you understand the business aspects of entertainment, media, and sports.

During this 3 week intensive full-day program, gain insight into the ever-changing business of entertainment, media, and sports. Explore business frameworks including finance, marketing, strategy, and economics. Review case studies, meet with industry professionals, and examine the challenges that face these industries in our fast-paced global environment.

The goal of this intensive full-day program is to help you:

  • Build a framework for understanding entertainment and sports marketing strategies
  • Learn about key strategic issues across the entertainment and sports business landscape
  • Examine concepts and management principles unique to these industries
  • Appreciate the challenges involved in marketing and managing entertainment and sports in a world of rapidly changing technology

Lecture And Discussion topics

  • Investment Decisions
  • Joint Ventures
  • Sponsorship
  • New Technologies
  • Consumer Behavior
  • Decision Making
  • Business Strategy

Possible Case Studies And Practical Examples

  • Launching Jay-Z’s Decoded
  • Maria Sharapova: Marketing a Champion
  • Warner Bros. Pictures: The Harry Potter Dilemma
  • Netflix: Valuing a New Business Model
  • YouTube: Time to Charge Users?

A site visit to a Los Angeles Based Organization

  • YouTube Studios
  • Dodger Stadium
  • Myspace
  • Staples Center/LA Live
  • Sony
  • Paramount Studios

Class meets weekdays (Monday - Thursday) in the morning and afternoon.

YouTube is now the world's second largest search engine and the new TV platform for millennials. If Facebook were a country, it would be third in population size behind India and China. News breaks today not on CNN but rather on Twitter, where real-time user generated content exposes the next big story. Technology has created a seismic shift in the way media is consumed, and by extension the way marketers reach and engage consumers. The shift of advertising dollars away from traditional media to online platforms requires students learning marketing to be well-versed in digital marketing.

The Digital Marketing and Social Media Institute will give students both the strategic framework and tactical approach to develop and execute goal-oriented digital marketing and advertising campaigns that enhance brands, create a buzz, and motivate desired consumer behavior. Students will learn strategies for how to use platforms such as Facebook, YouTube, Twitter, mobile apps, online/display, search engine marketing, email, and more. Students will also learn about the various tools and software used to track and optimize campaign performance.

This 3 week institute will provide a solid foundation in the key concepts around digital strategy, campaign execution, and measurement. Students will have the opportunity to examine these topics firsthand through reading, case studies, industry speakers, and hands-on projects.

Lecture topics include:

  • User experience design
  • Email marketing
  • Social media and networks
  • User generated content
  • Search engine optimization (SEO)
  • Mobile marketing
  • Geo targeting
  • Web analytics / Measurement



Class meets weekdays (Monday - Thursday) in the morning and afternoon.

 

Program Details

 

Applications are currently being accepted.

Apply Here

Tuition information

  • 5 Week tuition $8599 + $295 supplement for the course
  • 3 Week tuition unchanged $7399, day option $3499
  • 2 Week tuition $5299, day option tuition $2999

Contact information for Summer Discovery

Email at: info@summerdiscovery.com

Actual Dates for Classes

  • 3 Weeks Session #1
    6/24 - 7/13 Business Academy $7,599
  • 3 Weeks Session #1
    6/25 - 7/12 Business Academy (Commuter) $3,599
  • 3 Weeks Session #2
    7/16 - 8/4 Business Academy $7,599
  • 3 Weeks Session #2
    7/17 - 8/3 Business Academy (Commuter) $3,599
  • 2 Weeks
    7/16 - 7/28 Sports Business Academy $5,399
  • 2 Weeks
    7/17 - 7/27Sports Business Academy (Commuter) $3,099
 

A Typical Weekday at UCLA

 

Every day at UCLA is unique, but here is a preview of what you can expect on campus:

TimeEvent
8:30 a.m. Roll out of bed and head to Rieber dining hall where you can enjoy a bagel, eggs, fruit, and more on your way to class.
9:30 a.m. Grab your notebook and pen (or your laptop) and don’t be late for class.
11:30 a.m. What’s one great thing about college? Long lunch breaks. Enjoy a leisurely lunch with friends, catch up on homework, or workout at the gym.
1:00 p.m. Back to class, but not always in the classroom. We take site visits around LA to movie studios, local businesses, and sports stadiums
3:00 p.m. Your summer, your way. Sign up for the activities you want to do. Choose from beaches, sports, shopping, museums, and more.
6:00 p.m. Dinner time. Enjoy the unlimited portions at Rieber dining hall. UCLA has some of the best food of any college campus.
8:00 p.m. Movie premieres. Comedy shows. Concerts. Major league sports. You will never forget the memories you make with your friends in LA.
11:00 p.m. Movie premieres. Comedy shows. Concerts. Major league sports. You will never forget the memories you make with your friends in LA.
8:00 p.m. Order a pizza, watch a movie, or play ping pong in the lounge. After a full day, it’s nice to relax with friends.
 

About UCLA Anderson

 

UCLA Anderson School of Management is one of the top business schools in the world. The Anderson School of Management features state-of-the-art facilities, and a reputation for excellence and innovation in education. Accomplished alumni include the CEO of YouTube, a winner of the TV show The Apprentice, and the CFO of The Nike Brand. With its ideal location in suburban Los Angeles, UCLA Anderson is the perfect setting for a pre-college business program.

Learn More About UCLA Anderson