The Center for MEMES Faculty Director and Professor Sanjay Sood has developed a curriculum that delivers academic rigor and industry perspective. We offer a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and leading industry executives in the classroom. Students also have the opportunity to engage in real-world projects with leading media, entertainment and sports companies, providing hands-on, valuable experience.
Some of the courses we offer are:
Sanjay Sood
Professor of Marketing, Faculty Director, UCLA Anderson Center for MEMES Entertainment Marketing
Harry Sloan
Chairman & CEO, Global Eagle Acquisitions, UCLA Anderson Lecturer Entertainment Business Models
Peter Guber
CEO, Mandalay Entertainment The Agony and Ecstasy of Sports Entertainment: Winning On and Off the Field of Play; Critical Milestones for a Leadership Career
Jeff Moorad
Former Vice-Chairman, San Diego Padres Sports Management
UCLA Anderson is the only top-tier MBA program to offer a specialization in Entertainment Management. To receive the specialization, students must take the two foundation classes: Entertainment Marketing and Entertainment Business Models. In addition to these, students wishing to earn the specialization have to take at least two of five electives.
298D Entertainment Marketing
298D Entertainment Business Model
273-1 Innovations in Sports Marketing
Examination in depth of current issues in entertainment, media, and sports. Topics vary.
273-2 Entertainment Finance (2 units)
273-3 The Music Industry (2 units)
273 Examining the Video Game Industry
298D Making Creativity Profitable
298D Digital Marketing Strategy
298D Digital Business
298D Agony and Ecstasy - Sports Entertainment
298D Sports Marketing Management
298D Managing Disruptive Technologies and Business Models
298D Sports Management
298D Intellectual Property: Law and Strategy
298D Entertainment Law
298D Entertainment Strategy
298D Content Creation in the Digital Age