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Curriculum
 

We bridge academic theory and practical application while providing hands-on, valuable experience.

 

The Center for MEMES Faculty Director and Professor Sanjay Sood has developed a curriculum that delivers academic rigor and industry perspective. We offer a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and leading industry executives in the classroom. Students also have the opportunity to engage in real-world projects with leading media, entertainment and sports companies, providing hands-on, valuable experience.

Some of the courses we offer are:

Content Creation & Exploitation in the Global Digital Age

Making Creativity Profitable In Entertainment & Technology

Managing Disruptive Technologies & Business Models

Music Industry: Business Models from Past, Present, & Future

Sports Management

Entertainment Finance

Entertainment Marketing

Entertainment Strategy

Entertainment Business Models

Innovations in Sports Marketing

Sports Marketing Management

Examining the Video Game Industry: State of Play

Intellectual Property: Law and Strategy



FULL COURSE DESCRIPTIONS
 

World-Class Faculty + Industry Visionaries

 

Sanjay Sood

Professor of Marketing, Faculty Director, UCLA Anderson Center for MEMES Entertainment Marketing

Harry Sloan

Chairman & CEO, Global Eagle Acquisitions, UCLA Anderson Lecturer Entertainment Business Models

Peter Guber

CEO, Mandalay Entertainment The Agony and Ecstasy of Sports Entertainment: Winning On and Off the Field of Play; Critical Milestones for a Leadership Career

Jeff Moorad

Former Vice-Chairman, San Diego Padres Sports Management

 

Specialization in Entertainment Management

 

UCLA Anderson is the only top-tier MBA program to offer a specialization in Entertainment Management. To receive the specialization, students must take the two foundation classes: Entertainment Marketing and Entertainment Business Models. In addition to these, students wishing to earn the specialization have to take at least two of five electives.