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Academics

Curriculum
 

We bridge academic theory and practical application while providing hands-on, valuable experience.

 

The Center for MEMES Faculty Director and Professor Sanjay Sood has developed a curriculum that delivers academic rigor and industry perspective. We offer a unique blend of professor-led, practitioner-led and co-taught courses that partner world-class faculty and leading industry executives in the classroom. Students also have the opportunity to engage in real-world projects with leading media, entertainment and sports companies, providing hands-on, valuable experience.

Some of the courses we offer are:

Content Creation & Exploitation in the Global Digital Age

Making Creativity Profitable In Entertainment & Technology

Managing Disruptive Technologies & Business Models

Music Industry: Business Models from Past, Present, & Future

Sports Management

Entertainment Finance

Entertainment Marketing

Entertainment Strategy

Entertainment Business Models

Innovations in Sports Marketing

Sports Marketing Management

Examining the Video Game Industry: State of Play

Intellectual Property: Law and Strategy



FULL COURSE DESCRIPTIONS
 

World-Class Faculty + Industry Visionaries

 

Sanjay Sood

Professor of Marketing, Faculty Director, UCLA Anderson Center for MEMES Entertainment Marketing

Harry Sloan

Chairman & CEO, Global Eagle Acquisitions, UCLA Anderson Lecturer Entertainment Business Models

Peter Guber

CEO, Mandalay Entertainment The Agony and Ecstasy of Sports Entertainment: Winning On and Off the Field of Play; Critical Milestones for a Leadership Career

Jeff Moorad

Former Vice-Chairman, San Diego Padres Sports Management

 

Specialization in Entertainment Management

 

UCLA Anderson is the only top-tier MBA program to offer a specialization in Entertainment Management. To receive the specialization, students must take the two foundation classes: Entertainment Marketing and Entertainment Business Models. In addition to these, students wishing to earn the specialization have to take at least two of five electives.

298D Entertainment Marketing

298D Entertainment Business Model

273-1 Innovations in Sports Marketing

Examination in depth of current issues in entertainment, media, and sports. Topics vary.

273-2 Entertainment Finance (2 units)

273-3 The Music Industry (2 units)

273 Examining the Video Game Industry

298D Making Creativity Profitable

298D Digital Marketing Strategy

298D Digital Business

298D Agony and Ecstasy - Sports Entertainment

298D Sports Marketing Management

298D Managing Disruptive Technologies and Business Models

298D Sports Management

298D Intellectual Property: Law and Strategy

298D Entertainment Law

298D Entertainment Strategy

298D Content Creation in the Digital Age