Friday, February 28, 2020

UCLA Luskin Conference Center



About the Pulse Conference

Now in its 11th year, the UCLA Anderson Pulse Entertainment, Sports & Technology Conference brings together leading executives to share insights and perspective on the current trends, opportunities and challenges impacting the entertainment, sports and technology industries. 

 

Hosted by the  Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) at UCLA’s Anderson School of Management, the Pulse Conference is the ultimate forum for strategic discussion, game-changing insights and career-altering networking opportunities. This year’s theme is  Monetizing the Global Audience. We will explore how the increasingly global market for media, entertainment and sports has transformed the industry by creating new opportunities for innovation, new consumer experiences and new business models. This year’s presenters will focus on a number of topics, including the following:

 

  • Delivering Direct to the Global Consumer: Growing Streaming Platforms Beyond the United States
  • The Power of the Global Franchise: Monetizing Sequels, Franchises, Blockbusters and IP in the Global Filmed Entertainment Market
  • The Power of Brands and Partnerships
  • The Rise of the Latin Consumer in Music, TV and Film
  • Gaming and eSports: What We Can Learn from Asia and Beyond
  • Winning Overseas: Bringing Major World Sporting Events to U.S. Markets

 

The event attracts roughly 500 students, business professionals and entrepreneurs, and benefits from the participation of influential business leaders and legends in the entertainment industry. Past presenters include Jeffrey Katzenberg, founder of Quibi and co-founder of DreamWorks SKG; Susanne Daniels, global head of original content, YouTube;  John Penotti, producer, Crazy Rich AsiansJerry Bruckheimer, award-winning television and film producer;  Kevin Lin, chief operating officer, Twitch; and  Debra L. Lee, former chairman and CEO,  BET Holdings Inc. (More on Pulse).

 

Entertainment Case Competition

 

Compete for $4,000 in prize money and a 2020 summer internship with Paramount Studios. Teams will analyze and present a solution to a real-world entertainment business problem. The winning team will be selected by a blue-ribbon panel of media and entertainment senior executives.

 

Relive the Highlights of PULSE 2019

 

Unparalleled expertise from a cross section of content-creating sectors.

Checking the Pulse of the Entertainment Industry

The annual conference, presented by the Center for MEMES, featured L.A. Sparks' Danita Johnson, and Jeffrey Katzenberg received the Game Changer Award

Read More About Pulse
 

2019 Game Changer Recipient

 

JEFFREY KATZENBERG

Founder & Managing Partner, WndrCo
Former CEO, DreamWorks Animation

 

Speakers

 
KATELYN COGHLAN

KATELYN COGHLAN

Head of Marketing
The Glimpse Group

JENNIFER COHEN

JENNIFER COHEN

Senior Vice President of Entertainment Content Partnerships
Turner Ignite

GABRIELL CRISTOBAL

GABRIELLE CRISTOBAL

Content Acquisitions
Netflix

SUSANNE DANIELS

SUSANNE DANIELS

Global Head of Original Content
YouTube

JAE GOODMAN

JAE GOODMAN

CEO
Observatory Marketing

DAN HATTRUP

DAN HATTRUP

Senior Consultant
Teradata

ERIK HUBERMAN

Founder and CEO
Hawke Media

DANITA JOHNSON

President & COO
Los Angeles Sparks

ALI KRUG

ALI KRUG

SVP of Television
Annapurna Pictures

ARLEN MARMEL

ARLEN MARMEL

General Manager of VRV
Ellation

LIZ JENKINS

LIZ JENKINS

CFO
Hello Sunshine

JESUS "MALVERDE" GONZALEZ

SVP, Brands & Partnerships
Universal Music Latin Entertainment

BURNS MCNAMEE

Vice President of Television and New Media Distribution
NBCUniversal

EMMA MILLER

EMMA MILLER

V.P. of Scripted Development and Programming
AMC

TARA MONTGOMERY

TARA MONTGOMERY

Executive Vice President, Head of Unscripted Programming
OWN: Oprah Winfrey Network

JEFF MOORAD

JEFF MOORAD

Adjunct Professor
UCLA Anderson School Management

LUCINDA MOOREHEAD

LUCINDA MOORHEAD

Agent, Television
United Talent Agency

MARGOT NACK

MARGOT NACK

Strategic Business Developer

NIC NOVICKI

Board Member
Easterseals Southern California

JOHN PENOTTI

President
SK Global

THAI RANDOLPH

EVP & General Manager
Kevin Hart's Laugh Out Loud Network, Lionsgate

ALAN RESNIKOFF

ALAN RESNIKOFF

Director
Pixellot, Appetize, Maple Media, and Silvergate Media

YVETTE STOTT

YVETTE STOTT

Sr. Account Relationship Manager & Enterprise Sales
United Way of Greater Los Angeles

JAMES TONEY

JAMES TONEY

Senior Vice President of Technology and Innovation
20th Century Fox

JAY TUCKER

JAY TUCKER

Executive Director
Center for Management of Enterprise in Media, Entertainment & Sports

ANDREW WALLENSTEIN

ANDREW WALLENSTEIN

Co-Editor-in-Chief
Variety

JONATHAN ZUCKER

JONATHAN ZUCKER

CFO
NBC

 

Conference Schedule

 

 

 Time Session
8:30 a.m. Welcome
8:35 a.m. Presentation of Award: Pulse Case Competition Winners
8:45 a.m. 

Fireside Discussion:  "Inclusion & Access - Entertainment for Everybody"

Moderator: Yvette Stott, United Way of Greater Los Angeles

Panelists: Margot Nack, Senior Manager, Strategic Programs, Professional Film & Video, Adobe

Nic Novicki, Founder/Director - Easterseals Disability Film Challenge        

9:15 a.m. Keynote Presentation: "Getting it Made: Crazy Rich Asians" - John Penotti, Producer, Crazy Rich Asians

Moderator: Andrew Wallenstein, Co-Editor in Chief, Variety
9:50 a.m.

Panel: "The Power of Partnerships in the Streaming Economy"    
 
Moderator: Jay Tucker ('09), Executive Director, Center for MEMES, UCLA Anderson Panelists:
Jesus Gonzalez, SVP, Brands & Partnerships, UMG Latin Entertainment              
Jennifer Cohen, Senior VP, Entertainment Content Partnerships, Turner Ignite

10:35 a.m. Case Study: "Using Data to Drive Decisions in Entertainment" - Erik Huberman, CEO, Hawke Media 
10:55 a.m.

BREAK

11:10 a.m. Sports Conversation: "Building Basketball Businesses" - Danita Johnson, President & COO, LA Sparks

Moderator:
Jeff Moorad, Partner, Morgan, Lewis & Bockius LLP, Adjunct Professor, UCLA Anderson           
11:40 a.m. Award Presentation: UCLA Anderson 2019 Game Changer 
11:45 a.m. Fireside Conversation with Jeffrey Katzenberg, Co-founder & Managing Partner, WndrCo
and Co-founder, DreamWorks SKG
Moderator: Harry Sloan, Chairman & CEO, Global Eagle
12:30 p.m. LUNCH
1:20 p.m.

Panel: "The Business of Making and Selling Content"           

Moderator: Burns McNamee, VP, TV & New Media Distribution, NBCUniversal
PanelistsEmma Miller, Vice President, Scripted, AMC                                      
Gabrielle Cristobal, Manager, Content Acquisition, Netflix                                    
Lucinda Moorhead, Agent, Television Department, United Talent Agency
Ali Krug, Senior VP, Development, Annapurna TV

2:10 p.m.

Panel: "Future of Television"        

Moderator: Liz Jenkins, Chief Financial Officer, Hello Sunshine
Panelists: Thai Randolph, Executive VP & GM, Laugh Out Loud
Tara Montgomery, Executive VP, Head of Unscripted Programming, Oprah Winfrey Network (OWN)
James Toney, Senior VP, Innovation, 20th Century Fox
Jonathan Zucker, SVP & CFO, NBC Network Entertainment

3:00 p.m.

Panel: "The Age of Personalization: Measurement & Insights; Content Discovery; Emerging Platforms & Investment"            

Moderator: Dan Hattrup, Senior Consultant, Customer Journey Analytics, TeraData
Panelists: Katelyn Coghlan, Head of Marketing, The Glimpse Group & GM, In IT VR, LLC   
Alan Resnikoff, Partner, Shamrock Capital
Arlen Marmel ('10), GM, VRV at Ellation

3:50 p.m.

Closing Keynote: "Audience of One" Susanne Daniels, Global Head of Original Content, YouTube TV             

Moderator: Jay Tucker ('09), Executive Director, UCLA Anderson Center for MEMES

4:00 p.m.

EVENT CLOSE

*Schedule Subject to Change

 

 

2018 Event Highlights

 

 

Previous Conference Highlights