2020 Pulse Conference

 

The 2020 Pulse conference was held on Friday, February 28, 2020, at the UCLA Luskin Conference Center

 

About the Pulse Conference

 

The UCLA Anderson Pulse Entertainment, Sports & Technology Conference brings together leading executives to share insights and perspective on the current trends, opportunities and challenges impacting the entertainment, sports and technology industries.

Hosted by the Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) at the UCLA Anderson School of Management, the Pulse conference is the ultimate forum for strategic discussion, game-changing insights and career-altering networking opportunities. The 2020 theme was Monetizing the Global Audience. We explored how the increasingly global market for media, entertainment and sports has transformed the industry by creating new opportunities for innovation, new consumer experiences and new business models. Presenters focused on a number of topics, including:

  • Delivering Direct to the Global Consumer: Growing Streaming Platforms Beyond the United States
  • The Power of the Global Franchise: Monetizing Sequels, Franchises, Blockbusters and IP in the Global Filmed Entertainment Market
  • The Power of Brands and Partnerships
  • The Rise of the Latin Consumer in Music, TV and Film
  • Gaming and eSports: What We Can Learn from Asia and Beyond
  • Winning Overseas: Bringing Major World Sporting Events to U.S. Markets

The annual event attracts roughly 500 students, business professionals and entrepreneurs, and benefits from the participation of influential business leaders and legends in the entertainment industry. Past presenters include Jeffrey Katzenberg, founder of Quibi and co-founder of DreamWorks SKG; Susanne Daniels, global head of original content at YouTube;  John Penotti, producer of Crazy Rich Asians; Jerry Bruckheimer, award-winning television and film producer; Kevin Lin, chief operating officer of Twitch; and Debra L. Lee, former chairman and CEO of BET Holdings Inc. (More on Pulse)

 

Speakers

 

David Linde

CEO
Participant


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Mark Zoradi (’80)

CEO
Cinemark Holdings Inc.


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Devin Johnson

President and COO
Uninterrupted

Fabiola Torres

Former Vice President, Global Marketing
Beats by Dr. Dre


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Brad Beale (’92)

Vice President, Worldwide Content Licensing
Amazon


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Nir Seroussi

President
Interscope Latino


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Shelby Powell (’11)

Director, Barbie Global Marketing
Mattel


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Caly Nguyen

Advanced Product Manager
Fandango/NBC Universal


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Hope Horner

CEO
Lemonlight


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Christine Grammier

Managing Director
LiveRamp


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May Wang

CEO
Binyeah Sports and Entertainment


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Charles Coker

Managing Director
Dasym Media


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Kayla Wyatt

Senior Manager of Business Development
Fandango/NBC Universal


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Portia Green

Director, Global Head of Learning and Organization Development
Fandango/NBC Universal


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JAY TUCKER

Andrew Conti (EMBA '19)

Head of Publishing, Global Esports
Riot Games


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Rema Morgan-Aluko

Director, Software Engineering
Fandango/NBC Universal


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Andrew Wallenstein

Co-Editor-in-Chief
Variety


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Javon Frazier

Chief Product Officer and President (Gaming)
Studio71 LP


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Marjorie Garcia

Associate Entertainment Law
King, Holmes, Paterno & Soriano


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Jeff Moorad (B.A. ’78)

Chairman, Global Sports Industry Practice, Morgan Lewis; MSP Sports Capital; Center for MEMES Board Member & Adjunct Professor, UCLA Anderson

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DJ HAPA (B.A. ’17)

Founder, “The DJ Coach”

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JAY TUCKER

Jay Tucker (’09)

Executive Director, Center for Media, Entertainment & Sports (MEMES)
UCLA Anderson School of Management


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Anita DeFrantz

Vice President
International Olympic Committee


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Chris Denson

Author, Crushing the Box & Host, Innovation Crush

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Eric Johnson (B.A. ‘91)

Founder & CEO
WON Worldwide; Center for MEMES, Board Member & Adjunct Professor, UCLA Anderson


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JAY TUCKER

Janet Yang

Producer & Member, Board of Governors
Academy of Motion Picture Arts & Sciences


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KJ Matthews (B.A.,’92)

CNN Alum & Former BBC Contributor

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Kim Hicks

VP Entertainment & Kid Products (DTCI) Technology
Disney

Lauren Jarvis

Head of Content Partnerships
North America Spotify

JAY TUCKER

Matt Pierce ‘09

CEO
Versus Systems

Sofia Reyes

Singer, Songwriter & Actress

 

Schedule

 

Time Session Participants
7:30 a.m. Check-in
8:15 a.m. Welcome Jay Tucker
8:25 a.m. The Global Market for Entertainment: Research Insights from Variety Intelligence Platform Andrew Wallenstein,
Co-Editor-in-Chief, Variety
8:35 a.m. Seizing the Opportunity: A conversation about innovation, risk-taking, and decision making (the FandangoNOW team) Rema Morgan-Aluko, Director, Software Engineering; Kayla Wyatt, Senior Manager,Business Development; Caly Nguyen, Advanced Product Manager Moderator:Portia Green, Director, Head of Global Learning and Organization Development
9:05 a.m. Global Research: Streaming Brad Beale ('92), Vice President, Worldwide Content, Prime Video, Amazon; Lauren Jarvis, Head of Content Partnerships, Spotify
9:40 a.m. Keynote Conversation Mark Zoradi, CEO, '80, Cinemark Moderator: Chris Denson, Author, Crushing the Box & Host, Innovation Crush
10:10 a.m. Brands,Partnerships, & Monetization Christine Grammier, Head of Buy Side TV, LiveRamp; Shelby Powell, '11, Director, Barbie Global Marketing, Mattel; Hope Horner, Founder & CEO, LemonlightModerator: KJ Matthews, Journalist, Writer & Producer (CNN Alum & BBC Contributor)
10:50 a.m. BREAK
11:05 a.m. Gaming & eSports Andrew Conti, EMBA, ’19, Head of Publishing, ESports, Riot GamesModerator: Matthew Pierce, CEO, Versus Systems
11:40 a.m. Announcement Pulse Case Competition Winners
11:50 a.m. Game Changer Award Announcement & Featured Conversation Ice Cube Moderator: Jeff Moorad, Chairman, Global Sports Industry Practice, Morgan Lewis; Principal, MSP Sports Capital; Board Member, Center for MEMES; and Adjunct Professor, UCLA Anderson
12:30 p.m. Building Global Brands Fabiola Torres, Vice President, Global Marketing, Beats by Dre
12:55 p.m. LUNCH
1:55 p.m. Keynote Conversation: Participant:Social Impact David Linde, CEO, Participant MediaModerator: Andrew Wallenstein, Co-Editor-in-Chief, Variety
2:25 p.m. Innovator Spotlight: Monetizing Influence Javon Frazier, Chief Product Officer and President, Gaming, Studio71
2:45 p.m. The Next Beat: Latin Music Nir Seroussi, President, Interscope Latino; Sofia Reyes, ArtistModerator: Marjorie Garcia, Associate, Entertainment Law, King, Holmes, Paterno & Soriano
3:25 p.m. Monetizing Sports in a Global Market Devin Johnson, President & COO, Uninterrupted;Anita DeFrantz, President, The Tubman Truth Corporation & VP of the Los Angeles Olympic CommitteeModerator: Eric Johnson, Founder & CEO, WON WORLDWIDE
4:00 p.m. Getting Pacific: Launching Entertainment Initiatives in Asia May Wang, CEO, Binyeah Sports and Entertainment; Janet Yang, Film Producer, President, Janet Yang ProductionsModerator: Charlie Coker, Managing Director, Dasym Media
4:45 p.m. EVENT CLOSE
 

2020 Pulse Conference Highlights

 

At Home in L.A. and True to Himself, Ice Cube Reflects

The award-winning sports and entertainment powerhouse is UCLA Anderson’s 2020 Game Changer

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