2021 Pulse Conference

 

The 2021 Pulse Conference will be virtually held the week of February 22-26, 2021.

 

About the Pulse Conference

 

The UCLA Anderson Pulse Entertainment, Sports & Technology Conference brings together leading executives to share insights and perspective on the current trends, opportunities and challenges impacting the entertainment, sports and technology industries.

Hosted by the Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) at the UCLA Anderson School of Management, the Pulse conference is the ultimate forum for strategic discussion, game-changing insights and career-altering networking opportunities. The 2020 theme was Monetizing the Global Audience. We explored how the increasingly global market for media, entertainment and sports has transformed the industry by creating new opportunities for innovation, new consumer experiences and new business models. Presenters focused on a number of topics, including:

  • Delivering Direct to the Global Consumer: Growing Streaming Platforms Beyond the United States
  • The Power of the Global Franchise: Monetizing Sequels, Franchises, Blockbusters and IP in the Global Filmed Entertainment Market
  • The Power of Brands and Partnerships
  • The Rise of the Latin Consumer in Music, TV and Film
  • Gaming and eSports: What We Can Learn from Asia and Beyond
  • Winning Overseas: Bringing Major World Sporting Events to U.S. Markets

The annual event attracts roughly 500 students, business professionals and entrepreneurs, and benefits from the participation of influential business leaders and legends in the entertainment industry. Past presenters include Jeffrey Katzenberg, founder of Quibi and co-founder of DreamWorks SKG; Susanne Daniels, global head of original content at YouTube;  John Penotti, producer of Crazy Rich Asians; Jerry Bruckheimer, award-winning television and film producer; Kevin Lin, chief operating officer of Twitch; and Debra L. Lee, former chairman and CEO of BET Holdings Inc. (More on Pulse)

 

Speakers

 

To be announced soon