UCLA Anderson's Center for Media, Entertainment, & Sports (MEMES), in partnership with HTC Vive, presents:


                          Levrage VR & AR

The LEVRAGE conference and expo at UCLA brings together the technical players with the storytellers to look at the newest, most practical ways forward to monetize new VR and AR experiences. With some of the most experienced tech leaders and producers speaking in keynotes and panels, and with many top exhibitors showing wares and networking, we'll focus on how the next few years in VR and AR experiences will play out as business models. 

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8:30 – 9:30 a.m. Exhibits & Coffee
8:30 – 9:15 a.m. Special Master Classes & Workshops (Master Classes will be focused on key issues for practitioners: making the business case/pitch; shifts in the (post) production process; finding investors/partners, etc.
9:30 a.m. Welcome (Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management)
9:35 a.m. OPENING KEYNOTE: “LeVRage: The Heart of ShowBUSINESS”
John D Canning, VP of Interactive Experiences, NBCUniversal
10:00 a.m. Are You Ready? Fireside Chat with Zak Penn, Screenwriter, Ready Player One.
Moderated by Mali Kinberg, UCLA Professor and entertainment industry executive.
10:45 a.m. Innovation Spotlight – Building the VR Business - Vinay Narayan, Executive Director, VR @HTC VIVE, VR Strategist and Advisor
11:10 a.m. Virtual Hollywood: VR, AR and the future of Media:

In this session, we will delve into the future of VR from the studio’s perspective: fan experience, monetization, adoption and impact on filmed entertainment. Ted Schilowitz, Futurist in Residence, Paramount Pictures; Jake Zim, Senior Vice President, Virtual Reality, Sony Pictures Entertainment; Jason Turner, Chief Business Officer, The VR Company; Kymber Lim, Chief Creative Officer/Head of Studio, Holor.

12:00 p.m. LUNCH / Exhibit
12:00 p.m.

Massive Mentoring (Attendees pitch idea for two minutes and get instant feedback from a panel of industry experts, VR creatives and tech managers. By invitation only) Panelists/Judges:

Marco DeMiroz, Co-founder & General Partner, The Venture Reality Fund; Kimberly Cooper, Co-Founder & CEO, Prologue Immersive; Cathy Twigg, Chief Production Officer, The Rogue Initiative; Ted Schilowitz, Futurist in Residence, Paramount Pictures; Mariana Acuña, Co-founder & Chief Product Officer, Opaque Studios; Kevin Winston, Founder, Digital LA

1:10 p.m. Fireside Chat with co-founder of Reality One and former Legendary Entertainment executive, Clint Kisker.
1:45 p.m. PANEL: “Betting on the Future: Investment and Startups in Virtual and Augmented Reality”:

Panelists discuss their startup initiatives, the business opportunities they see in the space and how they are pursuing them. Invited presenters include Mariana Acuña, Co-Founder & Chief Product Officer, Opaque Studios; William Hsu, Managing Partner @ Mucker Capital; Marco DeMiroz, Co-founder & General Partner, The Venture Reality Fund; David S. Lee, Chief Strategy & Operations Officer, Spatialand

2:30 p.m. Innovation Spotlight - REAL(ity) IMPACT: Changing the world, One Experience at a Time:

VR creators discuss the power of VR to drive social change. Georgia Van Cuylenburg, Founder, Arts Bridging the Gap; Emily Cooper, Virtual Reality Director & Producer; Jenn Duong, Co-founder, Women in Virtual Reality and SH//FT; Bhavna Sivanand (moderator), Executive Director, Impact@Anderson, UCLA Anderson

3:00 p.m. “The Business of Storytelling: Opportunities & Challenges for VR Content Creators”:

Panelists discuss the key creative challenges with VR experiences, the economics of the VR value chain, innovation in development and production, fundraising and more. Travis Wu, Co-founder & Storyteller, LumiereVR; Chuck Tsung-Han Lee, VP/Co-Founder, Construct Studio; Peggy Chung, Creator/Co-Founder, Gadget-Bot; Pete Blumel, CEO, The Rogue Initiative; Lynne Cheng (moderator), Product & Community, HTC Vive

3:45 p.m. “Other People’s Money: Partnerships, Marketing & Sponsorship”:

Panelists will discuss sources of revenue from brand integration, marketing activations, partnerships and more. Ian Forester, CEO, VR Playhouse; Angela Haddad, Virtual Reality Creative Director, OneThirdBlue; Jonny Peters, Founder, Gaze Coin; Lea Kozin (moderator), VR/AR Consultant, Connector and Evangelist;

4:30 p.m. “The Business of Technology: Hardware, Tools & the User Experience”

Panelists will talk about the device landscape and consumer adoption, innovation that will make these experiences more compelling and what the future looks like for the development of new VR experiences. Aaron Luber, VR Partnerships, Google; Jennifer Rundell, Co-Founder & COO, Positron; Sally-Anne Kellaway, Creative Director, OSSIC; Steve Raymond, CEO, 8i

5:30 p.m. Closing Remarks/Massive Mentoring, Part 2 [EXHIBITS OPEN]
6:30 p.m. EVENT CLOSES

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