Josh Zad is the Founder & CEO of Alfred Inc, the parent company of cult-favorite hangouts Alfred Coffee & Kitchen (@alfred) and Alfred Tea Room (@alfredtea). He has his B.A. in Economics from Yale University and his M.B.A. from UCLA Anderson in Finance/Real Estate.
After working in real estate development for 8+ years, Josh opened the first Alfred Coffee location - regarded by many as the most Instagram-able coffee shop in the world with its trademarked moniker "But First, Coffee." - in 2013 on quiet, tree-lined Melrose Place in West Hollywood. Today Alfred Coffee currently boasts six locations around Los Angeles and Alfred Tea Room currently has a flagship in Los Angeles and two outposts in Tokyo. With his knack for eye-catching design and innate understanding of customer wants, Zad has developed Alfred into the standard bearer on how to successfully marry a brick and mortar offering with an enduring, memorable digital presence. Now, in shifting gears full-time and creating Calidad, Zad is looking to do what he did with common, everyday beverages like coffee and tea but with a new product: BEER. Calidad addresses the market need for an uncomplicated and drinkable Mexican lager that is matched equally in its attention to design, brand story and consumer connection.