Kelsey Doorey is the Founder and CEO of Vow To Be Chic. Kelsey has an MBA from UCLA Anderson and a BA from Columbia University. Prior to Vow, Kelsey worked at Rent The Runway on Operations in the early days of the company. She also spent four years as a management consultant before following her passion to the retail industry. In retail, Kelsey has worked at Bloomingdale's, Michael Kors, and BCBGMaxAzria.
Vow To Be Chic is building the rental platform for the retail industry. The sharing economy is part of our everyday lives from Lyft to Spotify to Netflix, but has yet to impact the $210B women's US retail market. Vow has started with the infamous pain point of bridesmaids dresses, as the first and only company to rent designer bridesmaid dresses. The US wedding market is $119 Billion annually with $2.6 billion spent on bridesmaid dresses each year, 86% of which are only worn once. Men have been renting tuxes for decades but women haven't had a similar option, until now. Vow To Be Chic introduces an affordable, convenient, and stylish alternative to the status quo, offering dresses from $50 that retail for an average of $300. By offering designer bridesmaid dress rentals online, Vow is quickly disrupting this multi-billion dollar industry, bringing an age-old tradition into the 21st century.