Interest> Innovation & Design at Anderson (IDeA)

Innovation & Design at Anderson is dedicated to teaching innovative leadership skills to aspiring professionals at UCLA Anderson across all industries and functions, from consulting to technology and health care, from marketing to finance, and many more! Using the principles of human-centered design and design thinking, we provide students with educational resources, networking opportunities and real-world challenges to solve. Members develop ideas from conception to reality in a peer-led environment, with a focus on building creative confidence and learning a system for innovation.


IDeA Officers


Lea Geyser


Judy Pham

Executive VP

Margaret Yu

VP of Marketing and Communications

Sarah Zou

VP of Partnerships and Engagement

Vaibhav Khunger

VP of Outreach

Shilen Patel

VP of New Initiatives

Elizabeth Maclaughlin

VP of Academics

Frank Zhang

VP of Operations

Melinh Rozen

Events Committee Head

Daniel Frandsen

Events Committee Head

Alexander Moore

Events Committee Head

Aadhar Jain

Events Committee Head

Mariya Perelyubskaya

Events Committee Head




Human-Centered Design Speaker Series

Design Thinking Case Competition

Innovation Process Workshops

Silicon Beach Design Studios Visits


Connect With Us


For events, and further information please visit us on Campus Groups.