Interest> Innovation & Design at Anderson (IDeA)

Innovation & Design at Anderson is dedicated to teaching innovative leadership skills to aspiring product managers, innovators and entrepreneurs at UCLA Anderson, using the principles of human-centered design and design thinking. We provide students with educational resources, networking opportunities, and real-world challenges to solve. Members develop ideas from conception to reality in a peer-led environment, with a focus on building creative confidence and learning a system for innovation.


IDeA Officers


Diego de Haro


Alex Keyes

Executive Vice President

Anissa Tahari

VP of Community and Marketing

Derek Wong

VP of External Outreach

Brian Regan

VP of External Outreach

Whitney Conroy

VP of Internal Outreach

Harshal Patil

VP of Programs and Education

Nile Nahar- Brown

VP of Programs and Education



Human-Centered Design Speaker Series
Product Management Workshops
Design Thinking Case Competition
Silicon Beach Design Studios Visits