Innovation & Design at Anderson (IDeA)

IDeA is dedicated to bridging the gap between business, design, and engineering across many industries and functions, including technology, consulting, entrepreneurship, product management, social impact, marketing and many more! We provide students with practical learning experiences, educational speaker series, and networking opportunities to develop product innovation and human-centered design thinking skills. Additionally, our case competitions and workshops offer a unique opportunity to implement these skills to solve real-world problems. Members develop ideas from conception to reality with a focus on unlocking their creative potential and learning a system for innovation.


IDeA Officers


Rachel Tai


Yaron Cohen


Lance Loangkote

VP of Marketing and Communications

Jeffrey Lain

VP of Engagement and Partnerships

Koki Shibata

VP of Engagement and Partnerships

Ben Kirsch

VP of Industry Outreach

Lizzeth Rosales

VP of Special Projects




Design Thinking and Product Case Competition

Innovation Program at Anderson

Collaboration and Networking Events with Other MBA Programs

Human-Centered Design Speaker Series

Anderson Inter-Club Mixers

Networking Opportunities with Design and Product Firms in LA


Connect With Us


For events, and further information please visit us on Campus Groups.