Latin American Conference 2003


Panel Details

Finance Panel
"The investment outlook for Latin America"
Moderator Professor Robert Spich, Senior lecturer of Management and International Business at The Anderson School at UCLA

Christof A. Weber, Senior Vice President / Latin America Economist
Trust Company of the West, Global Research Group

Paulo Guimaraes, Banco do Brasil
Michael Molinski, Chief Executive Officer
IAB Custom Media
Location The Anderson School at UCLA - Room C301
Description The finance panel will address the investment outlook for Latin America. The panel will discuss investment opportunities from the perspective of an equity investor, an asset management firm and a commercial bank. Specific topics of focus will include:
- The Lula honeymoon period in Brazil
- The potential for an economic recovery in Argentina
- Country risk throughout the region
Entertainment Panel
"Film business development opportunities with Latin America as a distribution market and content provider"
Moderator Professor Jeffrey Cole, Dir. of the UCLA Center for Communications Policy
Carlos Madrazo, Chief Financial Officer, TuTV - a Univision & Televisa Company
Carlos Sanchez, Director International Marketing, Warner Home Video
Location The Anderson School at UCLA - Room D301

With an increasing presence of quality Latin content in films as well as an increasing interest in further developing alternate markets due to threats to current revenue streams such as piracy, electronic media, and VOD etc., Latin America as a distribution market as well as a source for content is continuously gaining importance in the Entertainment industry. The purpose of this panel is to address the distinctions and issues the US faces against this markets, as well as those within the Latin American market itself in order to clearly identify the opportunities it offers to the film and entertainment media industries. To best accomplish this objective we have invited a prestigious and experienced panel that will discuss the following:
- Perspective and importance of the Latin American for US distributors.
- Similarities and differences within Latin American countries as distribution markets and the US Latino market.
- American content cultural clash within the Latin American Market (demographics, religion, etc.)

- What is being done to meet current and future demand for content?
- What promotion and distribution strategies apply for the Latin American market.
Business opportunities of Latin American content within the US

Consumer Goods - Retail Panel
"Successful marketing strategies for Latin America"
Moderator Dominique M. Hanssens, Bud Knapp Professor of Marketing at The Anderson School at UCLA
Ray De Lagrave, Consultant for TCW Latin America Private Equity, former CEO of Coca Cola Andean Region
More to be announced
Location The Anderson School at UCLA - Room D313

Latin America's current economic conditions and market demand are forcing consumer goods and retail companies to revise and adjust their market strategies. Our panel will discuss some of the strategies currently being implemented:
- Adapting global brands to Latin American markets
- Latin American companies turning towards US market
- US marketing strategies in the Latin American region



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