Who
we are?
The Latin American Business Association at the Anderson School at UCLA
is a mixture of students, faculty and Anderson alumni from around the
world who have a profound passion for Latin America. Our interests in
Latin America include the diverse cultures and traditions, the languages
and people, and the unique business opportunities the region presents.
The central aim of the Latin American Conference is to create mutually
beneficial and long-term relationships between the Anderson students,
faculty, the Anderson alumni network, and the Latin American Business
Community as a whole.
Conference
Objectives
For more than 20 years, Latin America has been considered the next pole
of economic development for a growing number of global companies. Increased
investments in technology and education, as well as, the continued economic
and political stabilization in the region drive international companies
to invest substantial amounts of capital and human resources in Latin
America. The objectives of the conference are to:
- Cultivate
and reinforce interest in the business opportunities in Latin America;
- Create
an open forum in which to share personal knowledge and business experiences
in Latin America; and
- Organize
a gathering of professionals, academics and government officials who are
passionate about Latin America and the opportunities that this region
presents.
Conference
Structure
The conference will be structured in 7 parts: 4 key note speakers and
3 simultaneous discussion panels. Lunch is included and there will also
be a cocktail reception for conference speakers and participants.
The keynote speakers will cover the following topics:
1)
Opening Remarks: "Overview
of Latin America";
2) "Frito
Lay International: A Business Model for Emerging Markets";
3) "National Agreement in Peru"; and
4) "Reactivating Growth in Latin America - Responsibilities and Opportunities
for the Authorities and the Entrepreneur".
The discussion panels are organized around the following industries / practices:
- - Finance: "The investment outlook for Latin America"
- - Entertainment: "Film Business Development Opportunities with Latin America as a Distribution Market and Content Provider"
- - Consumer Goods & Retail: "Successful marketing strategies for Latin America"
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