The Rosenfeld Library research librarians look forward to working with the Anderson field study teams (GEMBAA) to assist in identifying information sources and library research strategies to support your team's unique project needs.

Recommended Online Tutorials. These tutorials will save you time in information gathering so you will be better prepared for analysis and decision-making.

Smart Strategies for Business Research (75 minutes).
This online tutorial covers a 4-part strategy for collecting secondary data for field study projects.

• Requires Flash Player 6.0.79 or later (http://www.adobe.com/go/getflash), and one of the following browsers:
  • Windows: Internet Explorer 6.0 or later, Firefox 1.x and later, Safari 3, Google Chrome, Opera 9.5; or,
  • Mac: Safari 3, Firefox 1.x and later, Google Chrome;
    Linux: Firefox 1.x and later
• Requires speakers or headset for audio narration.
• Requires allowing pop-ups.
• Requires enabled cookies (many databases used in this workshop use cookies).
• Workshop should take about 1.5 hours to complete.

Primary Research for Field Study (46 minutes).
Provides the context for understanding and developing your primary research component for field study projects.

• Requires Internet Explorer 5.5 or above.
• Requires speakers or headset for audio narration.
• Requires allowing pop-ups.
• Workshop should take about 1 hour to complete.
 

Research Toolkit

· Citing Business Sources. Referring to sources in your reports or projects for the Anderson School? Use to this guide with examples based on the Chicago Manual of Style for appropriate citing.
· Copyright vs. Fair Use. Provides an understanding of intellectual property protection and usage in the academic context
· Database Alerts. Track a favorite periodical online or receive e-mailed targeted alerts for the duration of your field study project or class
· Preventing Plagiarism. Know when and how to use the ideas and works of others in your research.
· Rosenfeld Library website. Library site for database access, library services, research guides, and more
· Track as You Go. Stay organized! Use these templates (in MS Word or Excel) to keep track of your sources and searches as you conduct your research.

Additional Resources. These tutorials and research guides may be helpful during your time in the GEMBAA program.

Tutorials

• Project Scoping for Field Study
  Online tutorial covering a methodology for project scoping and work planning. Originally created for the Full Time MBA Applied Management Research Program (field study).
• Introduction to Conjoint Analysis
  Prepared by Andrew Funk, '09, Diana Lu, '09, and Eric Pao '09 for the FEMBA Global Access Program.
• Conjoint Analysis & Survey Design
  Professors Ainslie and Thomadsen teach students how to utilize Conjoint Analysis for field study projects.

Research Guides

• Business Etiquette Around the World
  The basics (from dress codes, dining, gestures, gift-giving and more) to cultural aspects for the business environment.
• Country Information
  Overviews, forecasts, trade policies, business operations, capital markets, news and other resources.
• Company Ratios
  Ratios for measuring a company's operating efficiency, such as sales, COGS, and net worth, identified by sources.
• Industry Ratios
  Ratios for measuring an industry's operating efficiency, mapped to the sources in which you can find them.

Research Librarian Assistance.

Page last modified September 17, 2012 by Monica Hagan.
Need help? Consult a Business Librarian.