This media/advertising industry "bible," Standard Rate & Data Service (SRDS) Advertising Publications provides information on print publishers and TV and radio stations/networks in the U.S. and overseas.
Included are: Current advertising rates, audience/market data (including DMA and MSA maps, station lists and formats), and circulation data.
Within SRDS, search Local Market Audiences Analyst or search by a Media Type:
- Consumer Magazine Media
- Business Publication Media
- Local Media by DMA
- Newspaper Media
- Radio Media
- TV & Cable Media
Includes direct links to publication media kits (great sources for demographics/target markets information). SRDS is a key resource for specialized expert contacts for niche and niche-within-a-niche industries.
UCLA's SRDS subscription does not include access to sources shown with a padlock icon.
Also access these full-text, print SRDS directories (available in the Rosenfeld Library at these shelf locations):
Business Publication Advertising Source - HF 5905 .S78 - Reference 3rd Floor
Consumer Magazine Advertising Source - HF 5905 .S78c - Reference 3rd Floor
Newspaper Advertising Source - HF 5905 .S78n - Reference 3rd Floor
Radio Advertising Source - HF 5905 .S74 - Reference 3rd Floor
TV & Cable Source - HF 5905 .S78s - Reference 3rd Floor
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