This media/advertising industry "bible" provides information (including but by no means limited to advertising rates) about print and digital publishers and TV and radio stations/networks in the U.S. and overseas. Included: current advertising rates, audience/market data (including DMA and MSA maps, station lists and formats), direct marketing information, out-of-home media; print media production; international media; and circulation data. UCLA's subscription includes the following modules: Digital Media; Consumer Magazine Media; Business Publications Media; Direct Marketing; Local Media by DMA; Newspaper Media; Radio Media; TV & Cable Media; Out-of-Home Media; Nielsen Segmentation & Market Solutions (the successor to Local Market Audiences); Print Media Production; and International Media.
Within SRDS, search either Nielsen Segmentation & Market Solutions, or search by a Media Type (please see the details about UCLA's SRDS.com subscription above).
Includes direct links to publication media kits (great sources for demographics/target markets information). SRDS is a key resource for specialized expert contacts for niche and niche-within-a-niche industries.
Electronic resources, or databases, are covered by licenses limiting access to academic use by UCLA faculty, staff, and current UCLA students, with some limited to Anderson School use only. Please also read the UCLA Library policy on Appropriate Use of Licensed Electronic Resources. Violations of the University's contractual agreements with electronic resources vendors can and do result in the suspension of access to those resources for the entire UCLA community.