This media/advertising industry "bible" provides information (including but by no means limited to advertising rates) on print publishers and TV and radio stations/networks in the U.S. and overseas. Included: current advertising rates, audience/market data (including DMA and MSA maps, station lists and formats), and circulation data.
Within SRDS, search either Local Market Audiences Analyst (please see the Note below about compatible web browsers for LMAA), or search by a Media Type:
- Consumer Magazine Media
- Business Publication Media
- Local Media by DMA
- Newspaper Media
- Radio Media
- TV & Cable Media
Includes direct links to publication media kits (great sources for demographics/target markets information). SRDS is a key resource for specialized expert contacts for niche and niche-within-a-niche industries.
UCLA's SRDS subscription does not include access to sources shown with a padlock icon.
Also access these full-text, print SRDS directories (available in the Rosenfeld Library at these shelf locations):
Business Media Advertising Source - HF 5905 .S78 - Reference 3rd Floor
Consumer Media Advertising Source - HF 5905 .S78c - Reference 3rd Floor
Newspaper Advertising Source - HF 5905 .S78n - Reference 3rd Floor
Radio Advertising Source - HF 5905 .S74 - Reference 3rd Floor
TV & Cable Source - HF 5905 .S78s - Reference 3rd Floor
Please Note Vendor's System Requirements for Local Market Audience Analyst: This component within SRDS only runs on Windows Internet Explorer 5, 7, 8, or 9. The following browsers are not supported: any Mac OS browser; Chrome on Windows; Firefox on Windows; Safari on Windows. These browser restrictions do not apply to the rest of the SRDS site.
Statement by the vendor: "Our technology partner, Nielsen, requires that Local Market Audience Analyst run only on Microsoft Windows running Internet Explorer 5, 7, 8, or 9. Macintosh OS, as well as Firefox, Safari, and Chrome browsers are currently not supported."
Electronic resources, or databases, are covered by licenses limiting access to academic use by UCLA faculty, staff, and current UCLA students, with some limited to Anderson School use only. Please also read the UCLA Library policy on Appropriate Use of Licensed Electronic Resources. Violations of the University's contractual agreements with electronic resources vendors can and do result in the suspension of access to those resources for the entire UCLA community.