This media/advertising industry "bible," Standard Rate & Data Service (SRDS) Advertising Publications provides information on print publishers and TV and radio stations/networks in the U.S. and overseas.
Included are: Current advertising rates, audience/market data (including DMA and MSA maps, station lists and formats), and circulation data.
Within SRDS, search Local Market Audience Analyst or search by a Media Type:
- Consumer Magazine Media
- Business Publication Media
- Local Media by DMA
- Newspaper Media
- Radio Media
- TV & Cable Media
Includes direct links to publication media kits (great sources for demographics/target markets information).
SRDS is a key resource for specialized expert contacts for niche and niche-within-a-niche industries.
Please Note: The SRDS subscription allows only 1 online user at a time. Please be sure to log out when finished.
SRDS access does not include access to sources shown with a padlock icon:
Digital Media, Direct Marketing, or Out-of-Home Media
Access these full-text, print SRDS directories (available in the Rosenfeld Library at these shelf locations):
Business Publication Advertising Source - HF 5905 .S78 - Reference 3rd Floor
Consumer Magazine Advertising Source - HF 5905 .S78c - Reference 3rd Floor
Newspaper Advertising Source - HF 5905 .S78n - Reference 3rd Floor
Radio Advertising Source - HF 5905 .S74 - Reference 3rd Floor
TV & Cable Source - HF 5905 .S78s - Reference 3rd Floor
Electronic resources, or databases, are covered by licenses limiting access to academic use by UCLA faculty, staff, and current UCLA students, with some limited to Anderson School use only. Please also read the UCLA Library policy on Appropriate Use of Licensed Electronic Resources. Violations of the University's contractual agreements with electronic resources vendors can and do result in the suspension of access to those resources for the entire UCLA community.