SRDS Advertising Publications (

As of April 4, 2016, the Local Market Audience Analyst module within has become the expanded and enhanced Nielsen Segmentation & Market Solutions. This module is designed to be accessible on all browsers on either the Windows or Mac platforms.

This media/advertising industry "bible" provides information (including but by no means limited to advertising rates) about print and digital publishers and TV and radio stations/networks in the U.S. and overseas. Included: current advertising rates, audience/market data (including DMA and MSA maps, station lists and formats), direct marketing information, out-of-home media; print media production; international media; and circulation data. UCLA's subscription includes the following modules: Digital Media; Consumer Magazine Media; Business Publications Media; Direct Marketing; Local Media by DMA; Newspaper Media; Radio Media; TV & Cable Media; Out-of-Home Media; Nielsen Segmentation & Market Solutions (the successor to Local Market Audiences); Print Media Production; and International Media.

Within SRDS, search either Nielsen Segmentation & Market Solutions, or search by a Media Type (please see the details about UCLA's subscription above).

Includes direct links to publication media kits (great sources for demographics/target markets information). SRDS is a key resource for specialized expert contacts for niche and niche-within-a-niche industries.


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