The MDE Program is an intensive learning experiences utilizing lectures, case discussions, and applied workshops. The MDE Program includes 30 hours of instruction. Before arriving to lectures, participants complete select readings and homework assignments that improve the depth and quality of in-class discussion. The MDE program manager works closely with participants providing them with lecture readings and materials, coordinating meals and parking, and communicating program reminders and updates. The program manager gives entrepreneurs the support needed to balance MDE activities with the demands of their businesses.
Participants are entrepreneurs and/or executives in existing businesses who desire to develop their management skills to enhance their companies' revenues, profits, and market impact. Their businesses are positioned for growth. The program attracts entrepreneurs from a wide range of business and managerial experiences who possess unique and varied perspectives. Most entrepreneurs have been in business a minimum of 3-5 years and are looking for entrepreneurial-focused MBA concepts that will help them have more professionally managed organizations.
Chosen from UCLA Anderson's award-winning faculty, MDE instructors are particularly distinguished for their contributions to entrepreneurial education and small business consulting. They have proven success in teaching entrepreneurs techniques to build and manage effective and profitable organizations.
The MDE curriculum covers vital topics in management including:
Bank and Credit Analysis
The Current Financial Crisis
Banks as Credit Facilities
Non-Bank Sources of Credit
Small Business Administration
Organization and Strategy
Developing a Marketing Niche
Organizational Design and Change
Competitive Strengths and Weaknesses
Goal and Objective Settings
Total Quality Management
Supply Chain Management
Dealing with Organizational Growing Pains
Making the Transition to a Managerial Role
Causes of Managerial Success and Failure
Developing a Marketing Plan
Customer and Competitive Analysis
Financial Statement Analysis
The Importance of Cash Flow
Business Improvement Project (BIP)
Each participant is required, as part of the program's graduation requirements, to complete and submit a Business Improvement Project (BIP). The BIP is a strategic initiative designed to add significant value to the entrepreneur's enterprise. UCLA Anderson MBA Fellows assist participants with BIP formulation and implementation. The BIP is formulated during the BIP workshops and is refined in the weeks after the academy.
Fellows are current UCLA Anderson MBA students interested in building relationships with and learning about entrepreneurial organizations. The role of each fellow is to coach, guide, and assist MDE participants to formulate and implement their BIP. This guidance is given during learning sessions, BIP workshop sessions, and in the weeks following lectures, yet before graduation. Each MBA fellow works with 4 or 5 participants, offering specialized and individual consulting.
Applicants accepted to the program are required to attend all lecture sessions and complete the business improvement project (BIP) in order to receive a certificate of completion.