Faculty

UCLA Anderson's award-winning BTAP faculty specializes in entrepreneurial education and small business consulting. They teach entrepreneurs to build and manage effective and profitable organizations.

Alfred E. Osborne, Jr.
Faculty Director
Senior Associate Dean and Professor

Charles J. Corbett
Professor, Decisions, Operations and Technology Management Area Chair; Joseph Jacobs Term Chair in Entrepreneurial Studies

John M. de Figueiredo
Associate Professor of Strategic Management and Associate Professor of Law

Uday S. Karmarkar
L.A. Times Chair in Technology and Strategy

Sanjay Sood
Associate Professor of Marketing, Faculty Director, EMMI

Eric Sussman
Lecturer- Accounting

Curriculum

In over 20 hours of lectures by top UCLA Anderson faculty, the curriculum covers vital topics in management, such as:

Technology
The Global Information Economy
Jobs and Employment in the US
Quality: Definition, Measurement and Creation

Organization and Strategy
Technology Strategy
Developing a Marketing Niche
Organizational Design and Change
Competitive Strengths and Weaknesses
Goal and Objective Settings

Operations
Total Quality Management
Process Analysis
Supply Chain Management

Management
Dealing with Organizational Growing Pains
Making the Transition to a Managerial Role
Causes of Managerial Success and Failure

Marketing
Developing a Marketing Plan
Customer and Competitive Analysis
Market Segmentation

Finance
Financial Statement Analysis
Financial Forecasting
The Importance of Cash Flow