"Using Social Media Effectively"
This workshop will give an overview of the new channels of communication that make up social media. How can organizational leaders use social media platforms to be more effective within the executive ecosystem staff, suppliers, peer organizations, and other stakeholders? This brief session will help you understand the best practices for utilizing blogs, video, Facebook, Twitter, and LinkedIn, and learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media platforms for your own environment and purpose.
Date: Wednesday, February 27, 2013
Time: 4:00 - 5:00pm
Location: Anderson Room D313
A unique thought-leader in the new "real-time" web, Beverly Macy draws on her experience as author, educator and expert on the evolution of social business to help brands and individuals leverage social media's speed to create buzz, strengthen their message, listen to customers and effectively measure results.
Beverly is the co-author of The Power of Real-Time Social Media Marketing, a critical new business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what your customers think, need, and want, and effectively measure your efforts. She is also the CEO and Co-Founder of Gravity Summit, the premier series of social media marketing conferences that educate, inform and empower businesses and organizations with these new communications tools.
Gravity Summit's mission to educate is also the foundation of Beverly's role as teacher of Executive Marketing courses for the UCLA Business and Management Extension program, where she was recognized as "Distinguished Instructor of 2010" by the dean of the program.
Beverly is also a respected professional speaker and consultant with senior executives on real-time social media marketing for global non-profits, leading government agencies and Fortune 500 such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, and Boeing. Macy also spent 14 years at Xerox Corporation, where she received top honors for sales and marketing efforts.
Follow Beverly on Twitter: www.twitter.com/beverlymacy