Easton Sales Workshop--February 12th
The Easton Program hosted its annual Sales Workshop, taught by Kate Pletcher, on February 12th (see below for Kate's bio). This workshop provided a number of tools and techniques entrepreneurs could use to sell their ideas, products, or services. It was also hands-on, so attendees were invited and encouraged to bring their business ideas, sales dilemmas, and stories to use for in-class exercises and case studies.
Kate Pletcher owns a staffing & recruiting firm called Mom Corps, focusing on matching progressive employers with high caliber flexible talent. She has over a decade of sales and business development experience across a number of industries including advertising, consumer products, publishing, and entertainment. In her most recent role, she served as Director of Global Brand Licensing for Skechers USA, sourcing and managing licensing programs on behalf of the $2 billion brand around the world. Kate serves on the Advisory Board of SPARK, provides sales workshops for a number of individuals and institutions, and is an active member of a number of Los Angeles community organizations. She received her BA in Journalism from the University of Wisconsin and her MBA from UCLA Anderson. She lives in Venice, CA with her husband Erik and dog Kirby.