Personal Branding Workshop April 2013

Personal Branding Workshop with Josh Dykstra

Date: Saturday, April 13th, 2013
Time: 12:45 pm - 1:45 pm
Location: B117

How To Land Your Dream Job (By Using Your Strengths)

Developing a "personal brand" is increasingly important-if you want to land a great job after graduation. The business marketplace is crowded with equally-talented people all competing for the career you want, so you need a way to STAND OUT. The best way to do this is to have a clear understanding of your strengths: those unique parts of you that NO ONE ELSE can replicate.

In this session, attendees will learn:

* Why strengths are the single best differentiator in the business world
* How to begin developing a personal brand by using strengths
* Why fixing weaknesses won't help you accomplish much of anything great
* How to leverage your strengths to land your dream job

Josh Allan Dykstra is a recognized thought leader on the future of work and company culture design. His articles and ideas have been featured by Fast Company, Business Insider,, Under30CEO, and The Agency Post. He is a co-founder of Strengths Doctors, a consulting firm that helps leaders and entrepreneurs design energizing places to work. Josh's eclectic background includes projects with organizations like Apple, Sony, Genentech, HTC, Starbucks, and Viacom/CBS as well as startups, nonprofits, and universities. He holds an MBA in Executive Leadership from the University of Nebraska-Lincoln, and his new book, Igniting the Invisible Tribe: Designing An Organization That Doesn't Suck, is available on Connect with him online at