Workshops

2012-2013 WORKSHOPS
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PERSUASIVE COMMUNICATIONS WORKSHOP
FRIDAY, OCTOBER 12, 2012

This workshop taught students the importance of articulating compelling arguments and the process of turning these arguments into viable business solutions.
EMOTIONAL INTELLIGENCE WORKSHOP
SUNDAY, NOVEMBER 4, 2012

Emotional Intelligence and Diversity is a conscious process that enables you to understand and master your emotions in order to have productive interactions with others. This workshop focused on developing competence in the four areas of EID (Affirmative Introspection, Intercultural Literacy, Self Governance and Social Architecting) to help students become successful employees, managers and leaders.
SALES WORKSHOP
TUESDAY, FEBRUARY 12, 2013

This half-day hands-on workshop provided students a number of tools and techniques that entrepreneurs can use to sell their ideas, products or services. Business ideas, sales dilemmas and stories brought by the participants were used for in-class exercises and case studies.
SOCIAL MEDIA MARKETING WORKSHOP
WEDNESDAY, FEBRUARY 27, 2013

This introductory workshop provided an overview of the new social media channels of communication. The workshop provided best practices for utilizing blogs, video, Facebook, Twitter and LinkedIn, and taught practical tips and techniques to help successfully leverage social media platforms for personal branding and business purposes.
PERSONAL BRANDING WORKSHOP
SATURDAY, APRIL 13, 2013

The business marketplace is crowded with equally talented people having similar career aspirations. This introductory workshop focused on the importance of having a clear understanding of one’s unique strengths and to stand out by developing a personal brand.
Easton student Kate Edwards (‘14), (left), with Anna Accorsi (’14) TRANSITIONING FROM TECHNOLOGIST TO LEADER
WEDNESDAY APRIL 17, 2013

This interactive workshop taught ways to leverage the MBA into a leadership role. Leadership strategies were presented that would help take charge of one’s own career advancement and transition from an individualcontributor role into a leadership role.
PURPOSEFUL RESOURCES LEADERSHIP WORKSHOP WITH LIVE STREAMING
SUNDAY, MAY 5, 2013

The half-day workshop presented a proposal for “better thinking about thinking” as applicable to managing resources, individually and collectively. The session offered insights into how Genichi Taguchi’s ideas on “Quality Loss” have been integrated with W. Edwards Deming’s “New Economics” to establish a new approach for resource management, termed “Purposeful Resource Leadership.” This was the first ETLP activity offered via live streaming.
2013-2014 WORKSHOPS AND TALKS
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LEADERSHIP STYLE SERIES TALK
FRIDAY, NOVEMBER 15, 2013

Brendon Cassidy is managing partner at Wilshire Axon, a digital product design firm. Over the past six years alone, Wilshire Axon has helped clients realize more than $1.5 billion of new revenue from digital products created by Wilshire’s Digital Blueprint.
INTELLECTUAL PROPERTY WORKSHOP
WEDNESDAY, JANUARY 15, 2014

This workshop introduced each of the four categories of intellectual property—patents, copyright, trademarks and trade secrets—with specific emphasis on their application in technology startups.
MYSQL: BUSINESS OF TECHNOLOGY WORKSHOP
WEDNESDAY, FEBRUARY 19, 2014

This workshop familiarized students with basic principles of database design and basic commands of Structured Query Language.
BUSINESS OF TECHNOLOGY SERIES: FIRST MOVER ADVANTAGE
TUESDAY, FEBRUARY 25, 2014

This workshop explores whether being the first to market with a new technology product is a successful strategy. After testing students’ understanding of past high tech products and services, the presentation will focus on the benefits and limitations of being the first.
ALAN SAPORTA, VP SOFTWARE, DISNEY: “THE TRANSFORMATIONAL JOURNEY OF AGILE”
TUESDAY, APRIL 8, 2014

This talk will cover the principles and benefits of Agile as a software development methodology, as well as the challenges a team encounters when shifting to that approach. We will not delve deeply into Agile techniques, but discuss the underlying philosophy of the approach, the business value it offers and share insights into how to achieve team agility.
DEAN STACKEL: CREATING & GROWING GREAT TECH COMPANIES: WHEN TO BUY, BUILD & PARTNER – BASED ON EXPERIENCE AT YAHOO AND OVERTURE
TUESDAY, APRIL 22, 2014

This talk will cover the principles and benefits of Agile as a software development methodology, as well as the challenges a team encounters when shifting to that approach. We will not delve deeply into Agile techniques, but discuss the underlying philosophy of the approach, the business value it offers and share insights into how to achieve team agility.