Easton Technology Leadership Program - Easton Echo

Easton Echo

James and Phyllis Easton, Founders of the Easton Technology Leadership Program

The Easton Technology Leadership Program was created by a gift from James and Phyllis Easton. Jim is a graduate of the UCLA School of Engineering and Applied Sciences and is a technology pioneer, as well as working for the family business — Easton Sports.

Jim is passionate about the intersection of science, technology and business at UCLA Anderson, where he has been a member of the Board of Visitors since 1988. He funded the Jim Easton Global Connection Classroom, a cutting-edge learning environment connecting students and faculty around the world, and our program, which helps address the managerial and leadership needs of MBA students with engineering or technical backgrounds while nurturing a spirit of innovation and fostering the blend of business and science.

“In my years at Easton I saw a disconnect between the needs of running a business and the application of science and technology,” Easton says.

UCLA has been a big part of my life since my time as an undergraduate. John Anderson was a personal mentor of mine, so I saw UCLA Anderson as the perfect place to help tackle the problem of raising leaders who are as savvy about science and technology as they are about business and management.

“Beyond his extraordinary philanthropic legacy, Jim has collaborated with our faculty to develop an important program that addresses a real void in management education for technologically focused students at UCLA Anderson,” said Dean Judy Olian. “We’re especially indebted to Jim for his vision and leadership at the school.”


The Easton Technology Leadership Program aims to help MBA, FEMBA and EMBA students become the technology leaders of the future, from startups to global corporations. ETLP offers innovative elective courses in technology and leadership that draw heavily on the expertise of faculty in operations and technology management and human resources, as well as upon seasoned industry professionals who bring their experiences into the classroom. The curriculum also includes hands-on workshops, enrichment activities and networking events that prepare students in the program to succeed in diverse technical environments.

“ More than 25 percent of the MBA Class of 2013 went to work in technology. This year it is shaping up to be even more.”

Executive Director, Easton Technology Leadership Program