Over the past 46 years, AMR student teams have worked with more than 3,000 organizations on a wide variety of projects. They have helped organizations explore new business opportunities, develop pricing strategies, create effective marketing campaigs, and much more. Most importantly, they have provided clients with strategic solutions to their critical business issues.
Here's a quick list of sample projects that our students recently completed.
Field Study Projects
A team worked with a major sporting goods retailer to develop strategies to help attract new customers and increase loyalty.
A team worked with a major media group to improve its penetration into younger audience segments by recommending revenue generating product extensions.
A team worked with a major movie studio to develop strategies that would increase consumption of digital content and leverage Facebook to promote content discovery and increase monetization.