Experts Available to Discuss Appointment of New Sony Corporation CEO


UCLA Anderson School of Management experts are available for interviews about the appointment of Howard Stringer as the new chairman and CEO of Sony Corporation.  These individuals can discuss what this appointment means for Japan and other Japanese companies, the business direction Sony might pursue with someone with Mr. Stringer’s expertise at the helm, and the competitive perspective:

Leadership and Business Direction

William Ouchi, Ph.D.
Sanford and Betty Sigoloff Chair in Corporate Renewal
Professor of Management
UCLA Anderson School of Management
(310) 825-5848, (310) 206-9008
Prof. Ouchi (pronounced O-chee) is author of The New York Times bestseller, “Theory Z: How American Management Can Meet the Japanese Challenge,” which has been published in 14 foreign editions.  Prof. Ouchi notes that the appointment of Howard Stringer to the top spot at Sony may signify that the company plans to create stronger synergies between its electronics and entertainment divisions.  He also notes that while the appointment of a foreigner to the CEO position of a Japanese company may seem unusual, Sony is not a typical Japanese company.  He comments that a former CEO ran all of Sony from New York for three years while developing Sony Corp. of America.  He also says that Howard Stringer is not a typical CEO, noting that the Welsh-born executive has had stints working in New York, London and Japan, and has both content experience (as president of CBS and CBS News) and electronics and entertainment experience (as head of Sony Corp. of America). 

Strategic and Competitive Perspective

George T. Geis, Ph.D.
Associate Dean, Executive MBA Program and
Adjunct Professor, Decision Sciences
UCLA Anderson School of Management
(310) 825-2987
Prof. Geis is an expert in the business models and partnership strategies of top companies like Disney, Microsoft, Intel, Vivendi Universal and Time Warner.  Dr. Geis, who also closely follows Sony, can discuss what Howard Stringer’s appointment as Sony Corp. CEO might mean to competitive landscape, including both electronics (hardware) and entertainment (content) providers and all those companies that fall in the convergence of these areas.  Prof. Geis is the author of “Digital Deals: Strategies for Selecting and Structuring Partnerships,” (McGraw-Hill, 2001).

Media Contacts
Philip Little, 310-825-9983,
Hilary Rehder, 310-206-7707, 

Media Relations