Expert Available to Discuss Hewlett-Packard's Corporate Strategy


ATTENTION EDITORS AND REPORTERS:

The following UCLA Anderson School of Management expert is available to discuss Hewlett-Packard's corporate strategy, especially as the company plans to reduce its workforce by about 14,500 jobs or 10 percent of its total employees.

Uday Karmarkar, Ph.D.
Professor of Management, Strategy and Technology UCLA Anderson School of Management
Phone: (310) 825-6500 (his direct line)

Dr. Uday Karmarkar studies information-intensive industries, intelligent management systems and operations and technology strategy for manufacturing and service firms.  He has closely followed Hewlett-Packard's strategy and believes the company should focus on delivering consulting services -- particularly to the financial services industry -- if it wants to make money.  He also thinks the company should move away from the thin-margin commodity (PC) end of the business.

Dr. Karmarkar, who is currently developing a framework for the feasibility analysis and prediction of the types of new business models that could conceivably arise in the entertainment and media sector, also thinks that HP should not direct its vast resources toward developing technology for the entertainment industry.  He doesn't believe that focus is the best strategy for the company.

Dr. Karmarkar has conducted consulting and research projects on e-business strategy, manufacturing strategy, business process redesign and supply chain management for a wide array of companies in the United States, Europe and Asia, including Aditya Birla Group, American Cimflex, Becton Dickinson, Deere and Company, Eastman Kodak, Ford, General Motors, IBM, Thomson Publishing, W.W.
Grainger and Xerox.

As research director of UCLA Anderson's Center for Management in the Information Economy, Dr. Karmarkar guides the center as it promotes and shares applied research on all management aspects of the information economy and creates and conducts educational programs and seminars for business students, as well as the business community.

Media Contacts
Philip Little, 310-825-9983, philip.little@anderson.ucla.edu
Hilary Rehder, 310-206-7707, hilary.rehder@anderson.ucla.edu

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