December 06, 2013

UCLA Anderson Hosts TEDxWomen 2013 Talks by Top Female Execs

Celebrating women inventors, designers and problem-solvers in media and entertainment

LOS ANGELES (Dec. 6, 2013) - As part of more than 150 TEDxWomen events taking place worldwide on Dec. 4-5, 2013, UCLA Anderson School of Management hosted its own "TEDWomen 2013: Invented Here" event on Dec. 5, featuring talks by three top female leaders in media and entertainment.

TEDxWomen events aim to celebrate invention in all its forms - from technologies and products, to solutions to poverty, approaches to peacemaking and expressions of art - and the thinkers, problem solvers and leaders behind those inventions in communities across the globe.

The UCLA Anderson event kicked off with live-streaming of the main TEDWomen 2013 event from San Francisco. The evening proceeded with TED-style talks by: Nanea Reeves, COO of gaming and media-streaming website Machinima; Karla Ballard, SVP and director of Ogilvy & Mather's The Impact Studio; and UCLA Anderson alumna Julie Uhrman ('04), CEO of open-source gaming platform OUYA.

In a talk titled "Taking the 'No' Out of Innovation," Reeves addressed people's innate resistance to change and suggested it takes courage, persistence and being comfortable with uncertainty to move new ideas into the execution phase.

"We think it takes someone special to be innovative...you'd be amazed at how many inventions were not created by a Da Vinci or Steve Jobs," said Reeves. "To innovate is to have a vision of the future and paint it on the canvas of the present."

Uhrman's talk, titled "Invented...Now," focused on the power of crowdfunding to not only help entrepreneurs raise money but, more importantly, to build a loyal fan base and desire for a product before even going into production.

"It allows you to create a connection with your audience, create a relationship with the people who are going to use your service or buy your product," said Uhrman, who shared how Kickstarter helped her raise more than $8.5 million for OUYA and led the company to success. "You don't want customers, you don't want clients, you don't want users - you want fans that follow you and believe in you and support you no matter what."

In her talk, "Building Bridges Between Sunset and K," Ballard touched on the need for brands to create campaigns that affect change and make a difference in the community. She pointed to millennials as key cultural influencers today that brands should more effectively tap into.

UCLA Anderson's Center for Management of Enterprise in Media, Entertainment & Sports sponsored the event. To learn more, visit the event website.

About UCLA Anderson School of Management

UCLA Anderson School of Management is among the leading business schools in the world, with faculty members globally renowned for their teaching excellence and research in advancing management thinking. Located in Los Angeles, gateway to the growing economies of Latin America and Asia and a city that personifies innovation in a diverse range of endeavors, UCLA Anderson's MBA, Fully-Employed MBA, Executive MBA, Global Executive MBA for Asia Pacific, Global Executive MBA for the Americas, Master of Financial Engineering, doctoral and executive education programs embody the school's Think In The Next ethos. Annually, some 1,800 students are trained to be global leaders seeking the business models and community solutions of tomorrow. Follow UCLA Anderson on Twitter at http://twitter.com/UCLAAnderson or on Facebook at http://www.facebook.com/uclaanderson.

Contact Information

UCLA Anderson Office of Media Relations, (310) 206-7707, Media.relations@anderson.ucla.edu

Media Relations