Ted Case Challenge

June 01, 2012

Team GifTED Wins Inaugural “TED Case Challenge”

UCLA Anderson students win $10,000 and prizes from TED and TOMS

LOS ANGELES -- First year MBA students Billy Wang, Danny Greene, Ken Janssen and Kenny Liao captured the $10,000 first prize in the inaugural UCLA Anderson TED Case Challenge on Thursday, May 31. Their idea, called GifTED, is a program in which consumers can partner with retailers to make contributions to select charities. The winners received an internship with TED, a pair of shoes and sunglasses from TOMS and $10,000. Team GifTED was one of four teams of finalists that presented their ideas to a panel of judges.


  • Consumer Volunteerism: Hayk Hovhannisyan, Carmen Bona, Ilya Gribov, Fabien Heitz
  • B2B-4-Good: Jason Saxe, Kiara Barrett
  • Products Worth Sharing: Lauren Logan, Charlotte Baxter, Remy Monteko, Alisa Sommer
  • GifTED: Billy Wang, Danny Greene, Ken Janssen, Kenny Liao

Teams were judged on how well they took the output from the TED Active Giving Project, hosted by TOMS, on sustainable giving as it applies to businesses and communities, and translated it into a proposal that is actionable. Students pitched their solutions to a judging panel comprised of executives from TED and TOMS, and UCLA Anderson faculty, students and staff.

The research and analysis coming out of the competition will be shared with corporate sponsors and potentially other key stakeholders. The competition is designed as a means of advancing the ideas generated from this year's TED and TED Active conferences with viable solutions that will move ideas into impact.

"TED's central goal with the Case Challenge is to invest in smart, active and engaged students to understand potential impact of purpose driven business ideas" said Ronda Carnegie, Head of Global Partnerships at TED. "UCLA Anderson shares this aim, and together with TOMS, we are working with the student competition that takes a look at idea impact in a tangible and innovative way."

UCLA Anderson and TED hope that the initial effort will evolve into a greater program across top graduate schools for translating innovative ideas into comprehensive campaigns and executable plans across the breadth of important issues that TED confronts.

For more information on UCLA Anderson's partnership with TED, go to http://www.anderson.ucla.edu/ted.

About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, California, along with the TEDActive simulcast in Palm Springs; the annual TEDGlobal conference is held each summer in Edinburgh, Scotland.

TED's media initiatives include TED.com, where new TEDTalks are posted daily, the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide, and TEDBooks, short e-books by speakers that elaborate on a single idea originally presented on TED's stage. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

Follow TED on Twitter at http://twitter.com/TEDTalks, or on Facebook at http://www.facebook.com/TED

About TOMS
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for OneTM. In 2011, TOMS evolved from a shoe company into the One for One company, and is now addressing an entirely new need in addition to shoes through eyewear - helping save and restore sight to people in need.

About UCLA Anderson School of Management
UCLA Anderson School of Management is among the leading business schools in the world. UCLA Anderson faculty members are globally renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides a distinctive approach to management education to more than 1,800 students enrolled in its MBA, Fully-Employed MBA, Executive MBA, Global Executive MBA for Asia Pacific, Global Executive MBA for the Americas, Master of Financial Engineering, doctoral and executive education programs. Combining selective admissions, varied and innovative learning programs, and a world-wide network of 37,000 alumni, UCLA Anderson develops and prepares global leaders. Follow UCLA Anderson on Twitter at http://twitter.com/UCLAAnderson, or on Facebook at http://www.facebook.com/uclaanderson

Contact Information

Media Relations, (310) 206-7707, media.relations@anderson.ucla.edu

Media Relations