Anand Bodapati and Randy Bucklin

January 18, 2011

American Marketing Association Honors Michael Trusov (Ph.D. '07), Anand Bodapati and Randy Bucklin With Paul E. Green Award

Paper demonstrates the most potential to contribute significantly to the practice of marketing research

LOS ANGELES -- Anand V. Bodapati, Randolph E. Bucklin and Michael Trusov (Ph.D. '07) have been selected as the recipients of the 2011 Paul E. Green Award for their article, "Determining Influential Users in Internet Social Networks," which appeared in the August 2010 (Volume 47, Number 4) issue of the Journal of Marketing Research. Bodapati, who also received the Green Award in 2009 is an associate professor of marketing at UCLA Anderson; Bucklin is Anderson's Peter V. Mullin Professor of Marketing and Trusov, currently assistant professor of marketing in the Robert H. Smith School of Business and the University of Maryland earned his Ph.D. at Anderson in 2007.

The award honors the Journal of Marketing Research article published in 2010 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research.

The 2011 award marks the fourth time Anderson faculty have received the Green Award. As above, Bodapati earned the distinction in 2009, Dominique (Mike) Hanssens received it in 1999 and Bart Bronnenberg, currently a professor at Tilburg University in The Netherlands twice received the Green Award as a member of Anderson's faculty in 2008 and 2003.

"Frankly, I was totally caught by surprise - the quality of the other articles we competed against was very, very high. My co-authors and I are truly honored to receive this prestigious award and the recognition that goes with it," said Bucklin.

The award is funded by colleagues, students, and friends of Paul E. Green and is administered through the AMA Foundation. It is presented annually at the American Marketing Association's Winter Marketing Educators Conference held this year on February 18-20, 2011, at the Hilton Austin in Austin, TX.

About UCLA Anderson School of Management
Celebrating 75 years of Business Beyond Usual, UCLA Anderson School of Management is regarded among the leading business schools in the world. UCLA Anderson faculty members are globally renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides a distinctive approach to management education to more than 1,800 students enrolled in its MBA, Fully-Employed MBA, Executive MBA, UCLA-NUS Global Executive MBA, Master of Financial Engineering, doctoral and executive education programs. Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 39,000 alumni, UCLA Anderson develops and prepares global leaders.

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