January 13, 2010
UCLA Anderson Students Examine Starbucks Business in Deloitte Case Competition
Twenty-five teams competed in annual event
By Justin Tang
LOS ANGELES -- After several long nights and numerous coffee runs, teams of UCLA Anderson students gathered at Korn Hall on Saturday January 9, to present their reports on ways to improve the Starbucks brand for the annual Deloitte Case Competition. This year, twenty-five teams of five students each participated in the competition, which began Thursday night and concluded Saturday afternoon with one team winning a $3,250 check from Deloitte.
The fictional case asked each team to develop recommendations on how to improve the Starbucks brand, which was said to be experiencing falling profits and increasing store closures. After working through the case from Thursday night on, teams were allotted twenty minutes for presentations and ten minutes for Q & A with a panel of judges. The panel consisted of UCLA Anderson professors and Deloitte representatives
After hours of presentations, Team E-Street Readers came away with the winning prize. The team, consisting of Annie Daun, Shirin Eghtesadi, Michael Jeun, Sajid Mohamedy, and David Rains, demonstrated a clear level of analysis and preparation, but more importantly, they performed well as a team. "We learned that in order for us to be successful, we needed to bond together as a team. We didn't let ourselves get into any kind of drama," Eghtesadi said.
Many of the judges clearly saw the team's cohesiveness. Eric Mark, principal at Deloitte, said, "We looked for a strong presentation and a team that had aligned views and showed unity by responding to the Q&A section in a well-prepared manner." Other judges looked for application of skills learned at Anderson. Hans Schollhammer, an Anderson professor, said, "It wasn't just about the presentation - we wanted to see an analytic effort. We wanted mathematical justification for each team's recommendation."
About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the very best business schools in the world. UCLA Anderson faculty are ranked #1 in "intellectual capital" by BusinessWeek and are renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides management education to more than 1,600 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs. Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 35,000 alumni, UCLA Anderson develops and prepares global leaders.
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