December 11, 2008

UCLA Anderson Team “One Stop Shop” Wins First-Ever “The Cable Apprentice” Competition

CTAM West Educational Event Gives $6,000 and Choice of Three Industry Internships to Winners


Manhattan Beach, CA -- The West Chapter of the Cable & Telecommunications Association for Marketing (CTAM) crowned a team of UCLA Anderson students -- Ami Mehta, Prasanna Badrinarayanan, and Pratik Dhebri -- known as "Team One Stop Shop," the winners of the inaugural "The Cable Apprentice" competition held December 4 at the Manhattan Beach Marriott, in Manhattan Beach, CA.

Mehta, Badrinarayanan, and Dhebri split the grand prize of $6,000 and may each select a paid internship opportunity from among positions donated by establishments in the local cable business community, including Swire Marketing, Time Warner Cable and Warner Bros.

"The Cable Apprentice" was conceived as an educational event by CTAM of the Rocky Mountains. The event leveraged talent from Southern California's existing education base with the wide collection of cable operators, programmers, consultants and vendors in the region. Teams were fielded from the Marshall School of Business at USC, the Paul Merage School of Business at UC Irvine, and UCLA to compete in the case study entitled Responding to Competitive Marketing Changes. "The Cable Apprentice" teams each gave a 15 minute presentation, answered 5 minutes of Q&A from the judging panel and were then evaluated before a group of more than 100 industry professionals. Teams were scored on various categories and attributes by the board of judges from the Los Angeles-area cable industry. 

CTAM West is an extension of the national CTAM organization and is open to individuals involved in the marketing or management of cable, programming, new media,  telecommunications, broadcast television, and related industries.

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the very best business schools in the world.  UCLA Anderson faculty are ranked #1 in "intellectual capital" by BusinessWeek and are renowned for their teaching excellence and research in advancing management thinking.  Each year, UCLA Anderson provides management education to more than 1,600 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs.  Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 35,000 alumni, UCLA Anderson develops and prepares global leaders.

Contact Information

Media Relations, (310) 206-7707, media.relations@anderson.ucla.edu

Media Relations