November 04, 2008

LOS ANGELES -- The UCLA Entertainment & Media Management Institute (EMMI) at UCLA Anderson School of Management today announced that it will host the annual Bruce Mallen Business and Economics Scholars Workshop November 7-8 in Los Angeles, California.  The Workshop will bring together top academic scholars and industry professionals to discuss research focused on measuring, predicting and/or impacting performance in film financing, production, marketing, distribution and exhibition.

"As the dramatic pace of change in the entertainment industry continues to accelerate, the need for thought leadership on the issues surrounding this change becomes more and more apparent," said Nelson Gayton, Executive Director of EMMI at UCLA Anderson School of Management. "The Bruce Mallen Workshop is a premium knowledge event aimed at fostering a robust dialogue between industry and academic thought leaders.  Our hope is to create a unique and extraordinary environment to share, challenge, support and collaborate on ideas about the motion picture industry and other facets of the entertainment business."

Now in its eighth year, the Bruce Mallen Workshop provides attending researchers with critical peer and industry feedback prior to completion and publication. Past research has been published in a wide range of technical, business and academic journals including Journal of International Business Studies, Journal of Business & Industrial Marketing, and Journal of Business Research.

Research topics to be discussed this year include:

  • Prizefighting and the Birth of Movie Censorship (Baraky Y. Orbach, University of Arizona)
  • Knowledge Integration in Bollywood (Jamal Shamsie, Michigan State University)
  • Providing Hollywood Access to the World's Capital Markets (Arthur De Vany, Extremal Security Partners, LLC)
  • MGM and Tom Cruise (Anita Elberse, Harvard University)
  • Union Activism in 21st Century Hollywood (Alan Paul, Giant Angstrom Partners)
  • Dilution & Enhancement of Celebrity Brands through Sequential Movie Releases (Lan Luo, University of Southern California)
  • Leveraging Entertainment Brands (Sanjay Sood, UCLA Anderson School of Management)
  • Advertising Content and Film Revenues (S. Abraham Ravid, University of Pennsylvania)
  • Product Differentiation and Film Programming Choices (Darlene C. Chisholm, Suffolk University)

Previously presented papers by scholars in the field have explored the profitability of films with sexual and violent content versus family-oriented films, and how big box-office openings may not be correlated to large box-office gross revenues.  Industry attendees at workshops have included Gary Concoff, of Troy and Gould Law offices in L.A.; Frank Davis, former Sr. Executive V.P. MGM; Peter J. Dekom, Weissman, Wolf, et. al.; Hamid Hashemi, CEO Muvico Theaters; Arthur Hiller, director; William Immerman, CAO and General Council, Yari Film Group; Thom Mount, founder of the Mount Company and former President of Universal Pictures; Barry Reardon former head of Domestic Distribution at Warner Bros.; Daniel Selznick, producer.

Space is limited. Please RSVP to UCLA Entertainment & Media Management Institute at (310) 825-6870, or via email to

The Workshop will commence on Friday, November 7 in conjunction with the participants attending the Finance Conference of the American Film Market.  It will continue later in the evening with a cocktail reception at the Fowler Museumon on the UCLA Campus (7:30pm).  On Saturday, November 8, the Workshop presentations will begin at 8:30am and continue in the afternoon, with an industry luncheon at noon.  The Workshop will conclude in the evening with a dinner and award ceremony, presenting The Carol & Bruce Mallen Lifetime Achievement Award for scholarly contributions to motion picture industry studies and the UCLA Entertainment & Media Management Institute Award for outstanding business leader in the motion picture industry. 

About UCLA Entertainment & Media Management Institute
The Entertainment & Media Management Institute at the UCLA Anderson School of Management has been established to serve as the preeminent interdisciplinary center for knowledge development and dissemination in global entertainment, media and sports.  Through innovative research and knowledge dissemination, experience-oriented educational curriculum and best-in-class industry relationships, the Institute’s mission is to develop best-in-class, global business and creative leaders in the entertainment, media and sports industries.  For more information, please visit  ""

About Dr. Bruce Mallen
Bruce Mallen, PhD., LL.D. (honoris causa), D. Litt (honoris causa), was the second longest serving Dean in the 40 year history of the College of Business at Florida Atlantic University. The College is one of the largest accredited business schools in the nation, and during his tenure, the largest College in the University with approximately 6,400 students. He is also the founding Director of The DeSantis Center for Motion Picture Industry Studies, as well as the InternetCoast Institute ("ICI"), which is aimed at spurring the growth of South Florida's web-based industries. At the end of 2004, Dr. Mallen retired from his Deanship to become the full-time Director of the DeSantis Center. He was a Professor of Economics, Finance & Real Estate, and Marketing at F.A.U. Dr. Mallen is a member of the Producers Guild of America, the Academy of Canadian Cinema and Television, and the Society for Cinema Studies. He is Vice Chairman of the Fort Lauderdale International Film Festival. He is also a Senior Fellow at The Center for The Digital Future at USC's Annenberg School. As a commercial real estate developer, he conceived, financed, developed and leased the $175 million complex (now called) Sony Pictures Plaza, in Culver City, CA.

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the leading business schools in the world. UCLA Anderson faculty members are advancing management thinking through innovative research and teaching. Each year, UCLA Anderson provides management education to more than 1,700 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs. Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 36,000 alumni, UCLA Anderson prepares global leaders.

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