February 26, 2007
UCLA Anderson Finishes with Top Consulting Honors in Global Consulting Challenge
Event attracted teams from some of the world's top business schools
LOS ANGELES - A team of four UCLA Anderson School of Management students participated and earned high honors at the fifth annual Marshall MBA Global Consulting Challenge (GCC) hosted by the USC Marshall School of Business, February 22-23, 2007. UCLA Anderson team members included Gilberto de Jesus, Michele Crane, Luke King and Abraham Khaleghi (MBA '08).
"The Global Consulting Challenge was a fantastic opportunity to go head-to-head with some of the top business schools from around the world, as well as a chance to meet and measure up against some of their best students," said UCLA Anderson team member Gilberto de Jesus.
"It was a demanding process that spanned more than a month, but the entire team put in a stellar effort and represented our school well. It feels really great to bring a trophy home to UCLA Anderson."
Lexus, the event's corporate sponsor, posed a timely, real-world consulting question for the teams to address. Teams of 4-5 students from business schools around the world prepared for the competition for five weeks by researching the sponsor company and their heavily-competitive industry in order to prepare three separate consulting presentations. Teams then presented their analysis and recommendations to the judges, who included Lexus representatives, auto industry experts and partners from top management consulting firms. Each competition category had its own winner, with the UCLA Anderson team taking top honors in the consulting category.
The three competition categories included:
- Company presentation: Teams developed an in-depth brand governance model for Lexus.
- Industry presentation: Teams explored how companies in the global luxury automobile industry structure their operations - with a specific focus on their sales and marketing organizations.
- Consulting presentation: Teams presented their recommendations to a panel of professional consultants, and were asked to explain the rationale and methodologies used to drive their analysis.
Other business schools that participated in the event included the USC Marshall School of Business; Goizueta Business School at Emory; Hautes Etudes Commerciales (HEC) School of Management, Paris; The Hong Kong University of Science and Technology (HKUST); The Kellogg School of Management at Northwestern University; London Business School and the University of Michigan Ross School of Business.
Past competition sponsors include Cingular Wireless, BP, Intel and Herbalife.
About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the very best business schools in the world. UCLA Anderson faculty are ranked #1 in "intellectual capital" by BusinessWeek and are renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides management education to more than 1,600 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs. Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 35,000 alumni, UCLA Anderson develops and prepares global leaders.
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