May 01, 2007

Convergent Media Environment Explored In Upcoming UCLA Global Entertainment Executive Program

Five-day program is designed for entertainment and media professionals


LOS ANGELES - To help executives thrive in the ever-changing global entertainment and media sector, UCLA Anderson School of Management is rolling out its Global Entertainment Executive Program on June 18-22, 2007.  The five-day program for entertainment and media professionals worldwide will focus on emerging challenges and opportunities, and the strategic visioning skills to take on the ideas, technologies, and opportunities that are just over the horizon.

UCLA Anderson created the program to address the unique nature of the entertainment and media industry which is characterized by an exceptionally rapid rate of evolution and convergence and the need for astute visioning strategies.  Nearly every week a business model shifts or a new product is launched making it crucial for existing media companies and executives to understand how to plan their business' futures in such flux.  

"Executives need to be able to look beyond their own division's horizons towards new opportunities and recognize which ones are valid and which are wastes of time," says Gigi Johnson, faculty program director.  "Whether you are a content creator, an up-and-coming leader in an existing media business, or a new media entrepreneur, this program will help you expand your thinking, your contacts, and your vision of your future."

Reaching across industries and sectors including film, television, Internet, cable, music, gaming and other media, program sessions will focus on trends in leadership, digital technology, globalization, distribution, content, legal and contractual requirements, and marketing.  The program will conclude with teams of participants collaborating on the design of a strategic action plan, using a living case. 

Program sessions will be led by some of UCLA Anderson's top faculty, including Johnson; finance professor Mark Garmaise; and information systems professor George Geis, author of Media Deals.  They will be joined by leading executives and innovators in the media and entertainment industries, including Steve Hendry, CFO, MGM; music industry legal expert Christopher Castle, formerly vice president and legal counsel with SNOCAP, Inc. and the lead negotiator of SNOCAP's groundbreaking p2p licensing agreements with the major labels; and Robert Dowling, former editor-in-chief and publisher, The Hollywood Reporter, and principal of the Bob Dowling Group.

The program will be held at UCLA Anderson School of Management.  It begins at 8:00 a.m. on Monday and concludes at 5:00 p.m. on Friday.  The program fee of $6,250 includes tuition, books, materials, and most meals.  Lodging is not included, but information on local hotels is provided.  For more information visit:  http://www.execed.anderson.ucla.edu.

About UCLA Anderson Executive Education Programs
The Office of Executive Education Programs offers an array of intensive certificate programs for executives, managers and other professionals, hosting nearly 2,000 participants annually from some 50 countries.  Incorporating the most recent innovations in management education, each program provides perspective on global management, leadership, and strategic thinking – invaluable tools in today's ever-changing information economy.  Custom programs can also be designed to meet organizations' specific business objectives.  The Office of Executive Education Programs relies heavily on UCLA Anderson's acclaimed faculty which includes some of the most outstanding educators and researchers from the academic and business worlds. 

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the very best business schools in the world.  UCLA Anderson faculty are ranked #1 in "Intellectual Capital" by BusinessWeek and are renowned for their teaching excellence and research in advancing management thinking.  Each year, UCLA Anderson provides management education to more than 1,600 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs.  Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 35,000 alumni, UCLA Anderson develops and prepares global leaders.

Contact Information

Media Relations, (310) 206-7707, media.relations@anderson.ucla.edu

Media Relations