November 08, 2007
UCLA Anderson Team Places Second in Annual >play Berkeley Digital Media Case Competition
Earns $5,000 in marathon contest
LOS ANGELES - A team of UCLA Anderson students recently took second place in the >play Berkeley Digital Media Conference second annual case competition. The event was jointly sponsored by Berkeley's Haas School of Business and Hewlett Packard.
The team from the Sloan School of Management (Massachusetts Institute of Technology) earned the top prize. Other participating schools included the Marshall School of Business (University of Southern California), the University of Chicago Graduate School of Business, the Stanford Graduate School of Business, Columbia Business School, the Stern School of Business (New York University), the Ross School of Business (University of Michigan), the McCombs Schools of Business (University of Texas at Austin) and host school Haas. Participation in the competition was by invitation only. MIT’s team earned at $10,000 prize, while Anderson’s team received $5,000.
Anderson’s team consisted of three members of the class of 2008, Akilesh Sridharan, Josh Rapport and Edward Rhodes. Gita Venkata, class of 2009, rounded out the squad.
According to Sridharan and Rhodes, the team was presented with the competition case at noon on a Thursday, with final presentation due for the judges - a panel of HP executives - by noon Friday. "We worked straight through," Rhodes said, the team breaking only for a few hours sleep and, "to watch the Red Sox game."
Due to contest regulations, details of the case are not available. Rhodes was able to reveal that it was a "digital media case involving gaming."Contact Information
Media Relations, (310) 206-7707, email@example.com