May 23, 2005

LOS ANGELES — On May 26, 2005, the Harold Price Center for Entrepreneurial Studies at UCLA Anderson School of Management will hold the final round of the 24th annual Knapp Venture Competition.   The competition consisted of 26 teams presenting their business opportunities, with 23 teams making it to the semi-final round.   Five finalist teams will present their business plans to a judging panel of distinguished entrepreneurs and investors. 

The Knapp Venture Competition is designed to provide UCLA Anderson students with an intensive learning experience involving the entrepreneurial process.  The competition prepares students to excel in their own entrepreneurial experiences by simulating the process of starting and evaluating a venture enterprise.

The final round of competition will be held on Thursday, May 26th in Korn Convocation Hall at UCLA Anderson School.   The winners of the 2005 Knapp Venture Competition will be announced at a reception following the competition.

“The quality of this year’s business plans are the highest we have ever seen,” said Jennifer Tooley, program manager, Harold Price Center for Entrepreneurial Studies.  “One possible reason for this might be the implementation of a new program called Knapp Venture Review that allowed teams to gain feedback from their peers with a student run mock judging panel prior to the semi-final rounds.”  “This obviously strengthened their business plans and enhanced their presenting skills,” she said.

The Knapp Venture Competition requires that at least one member of a team be a current UCLA Anderson student.  The competition allows students to discover the incredible resources that are available to them at UCLA and throughout the greater Los Angeles community.  Fellow UCLA Anderson classmates and alumni, as well as graduate students in the other technical and professional schools, are all potential partners and sources of ideas.

The finalist teams of the 2005 Knapp Venture Competition are as follows:

A-List Magazine — A-List Magazine is a general-interest, monthly publication that takes the ranking, such a dominant and lucrative editorial device across the newsstand, and exploits it as a cover-to-cover format.  In other words, a magazine of lists.
Team: Ronnie Gul, UCLA Anderson MBA '06; Andrew Lenchewski

AsiaCard — AsiaCard is the first national consumer loyalty program targeting the 900,000 Asian merchants and 13 million Asian-American consumers who represent $363 billion in annual purchasing power.  Through its electronic payment-based loyalty program, AsiaCard will help both local and national businesses acquire, retain and understand the Asian consumer segment.
Team: Jason Lee, UCLA Anderson MBA '06; Lynn Wang, UCLA Anderson MBA '06; Nikao Yang, UCLA Anderson MBA '06; Eleanor Hsu, UCLA Anderson MBA '06; Amy Chiou, UCLA Anderson MBA '06.

Auditude — Auditude uses its proprietary media tracking technology to provide verification services to the $50 billion broadcast advertising industry.
Team: Nicholas Seet, UCLA Anderson MBA '05, Johanna Wright, UCLA Anderson MBA '05; Erik Haus, UCLA Anderson MBA '06

Mujisan — Mujisan is an advanced drug delivery company based on our groundbreaking proprietary drug polymer technology, PolyRx.  PolyRx represents a novel sustained-release (SR) formulation that forms polymers using individual drug molecules as the building blocks.  Their first reduction of the PolyRx technology, PolyOxy, is an abuse-resistant, SR opioid that targets the $3B US market for Oxycontin.
Team: Peter Catalino, UCLA Anderson MD/MBA '05; Bassel Rifai; Karoon Monfared; David Wang; Jane Lee.

Ocelot — Ocelot enables consumer electronics leasing by connecting existing value chain participants and providing the single missing capability - predicting future device resale values.  Initially, Ocelot enables retailers to offer consumers flexible leases on notebook computers, digital music players and digital cameras.
Team: Jade Van Doren, UCLA Anderson MBA '05; Jeremy Milo, UCLA Anderson MBA '05; MBA '05, Marc Lebovitz, UCLA Anderson MBA '05;Courtney Cochran, UCLA Anderson MBA '05.

The Knapp Venture Competition is named for Bud and Betsy Knapp, whose $2 million gift to the school supports the annual event and other entrepreneurial initiatives.  The couple serves on UCLA Anderson School’s Board of Visitors.

Below is the list of judges who will evaluate the business plans and presentations of the five finalist teams:

  • Betsy Wood Knapp, founder and CEO, BigPicture Investors, LLC
  • Cleon T. "Bud" Knapp, trustee, The Knapp Foundation
  • Abbott Brown, vice president, Ridgestone Corp.
  • Lee Bailey, partner, Rustic Canyon
  • Josh Empson, vice president, corporate development, United Online, Inc.
  • Robert Goldberg, executive VP and managing director, venture operations, Idealab

About the Harold Price Center for Entrepreneurial Studies
The Harold Price Center for Entrepreneurial Studies, a recognized leader in entrepreneurial education, oversees all teaching, research, extracurricular and community activities related to entrepreneurship at UCLA Anderson School of Management.  The Price Center strives to provide academic and extracurricular experiences that advance both the theory and practice of entrepreneurship.

About UCLA Anderson School of Management
UCLA Anderson School of Management is perennially ranked among the top-tier business schools in the world.  Award-winning faculty renowned for their research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment.  UCLA Anderson students are part of a culture that values individual vision, intellectual discipline and a sense of teamwork and collegiality.

Established in 1935, UCLA Anderson School of Management provides management education to more than 1,400 students enrolled in MBA and doctoral programs, and some 2,000 executives and managers enrolled annually in executive education programs.  Recognizing that the school offers unparalleled expertise in management education, the world’s business community turns to UCLA Anderson School of Management as a center of influence for the ideas, innovations, strategies and talent that will shape the future.

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