December 22, 2005

Dawna Stone ('95) Selected as Martha Stewart's Apprentice

Named Director of Body + Soul Magazine

Dawna StoneLOS ANGELES - In the final episode of NBC's "The Apprentice: Martha Stewart," Martha Stewart, Founder of Martha Stewart Living Omnimedia, Inc. selected candidate Dawna Stone (’95) as her apprentice and named her to the new position of Director of Development of Body + Soul, the company's rapidly growing magazine providing "how-to" and inspiration for healthy, natural living.

Dawna is Founder and Publisher of Her Sports, a magazine for women who are very active, sports-oriented, healthy and fit. In her new position at Body + Soul, Dawna will focus on new business development for the magazine, tasked with growing national advertising programs and creating ancillary revenue streams. She will work closely with Martha Stewart as well as with Body + Soul Publisher Janesse Bruce and her Boston-based team. "Dawna is creative and talented, and her entrepreneurial spirit and publishing experience make her a valuable addition to Body + Soul during its period of rapid growth,” Stewart said.

"I am thrilled to have been chosen by Martha Stewart as her apprentice and to work with the team at Body + Soul. This is a fantastic opportunity to have a significant impact on the continued success of this magazine," said Dawna.

Dawna is the second UCLA Anderson alumnus to become an apprentice. Kelly Perdew ('96) became Donald Trump’s executive on NBC’s The Apprentice hosted by the real estate mogul.

“Kelly is a friend of mine, we went to school together, but I didn’t speak with him during the show,” Dawna said. “When I interviewed with the show, they asked if we knew anyone who had been involved with the show and I mentioned Kelly. When I was selected for the show, I was told not to be in contact with him, so we didn’t speak throughout the process.

“But he called me today to congratulate me and as soon as I’m done with some interviews, I’m going to give him a call.”

Dawna plans to work full time for Martha Stewart’s company and will leave Her Sports in the hands of her husband and her talented staff. Her hope is to learn from Stewart and bring the experience back to her own publishing company.

“This was not about being on a television show for me. I really wanted to work for Martha,” she explained. “Her Sports magazine is just a starting point. I really want to market the healthy lifestyle to women. I also do motivational speaking and have regular segment on Fox here in Tampa. Martha Stewart is the one person who is so successful at putting together a book, a television series, merchandising. I plan to spend a year with her company and bring what I’ve learned back to my magazine.”

The new apprentice is effusive when asked how her UCLA Anderson experience informed her Apprentice experience.

“That’s not a hard question at all,” she said. “Definitely it’s the teamwork. In task after task, it was just like business school, working on group projects. It was just like a (Prof. Bill) Cockrum class, where you had to work on a project but didn’t get to pick your own team members. You had to work with people with different backgrounds, figure out who had what strengths.

“My business school experience helped out tremendously and I’m sure it helped Kelly out as well.”

About UCLA Anderson School of Management
UCLA Anderson School of Management is perennially ranked among the top-tier business schools in the world. Award-winning faculty renowned for their research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment. UCLA Anderson constituents are part of a culture that values individual vision, intellectual discipline and a sense of teamwork and collegiality.

Established in 1935, UCLA Anderson School of Management provides management education to more than 1,400 students enrolled in MBA and doctoral programs, and some 2,000 executives and managers enrolled annually in executive education programs. Recognizing that the school offers unparalleled expertise in management education, the world's business community turns to UCLA Anderson School of Management as a center of influence for the ideas, innovations, strategies and talent that will shape the future.

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